BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

Today I talked to BJ Fogg about his new book Tiny Habits: The Small Changes That Change Everything (Mariner Books, 2020). 

Yo-yo diets that come and go is one thing. What BJ Fogg is after is something different and greater altogether. The key formula is B = MAP (Behavior = Motivation & Ability & Prompts). Rather than trying to force a change of behavior that’s like trying to land an alien spaceship amid the landscape of your life, why not try for something more organic? That means you need to recognize habit(s) you want to change; realize that motivation is fickle, but ability is reliable if you start small regarding a habit you want to change. As for the prompt, those are the sensory signposts that should be embedded into routines you already have. In this episode, BJ Fogg takes you through the elegantly simple system he’s devised over the past 15 years and that has helped individuals and companies alike enact behavioral changes related to habits they want to shed or adopt.

BJ Fogg founded the Behavior Design Lab at Stanford University. He teaches industry innovators and created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui.

Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

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