The Orbit Marketing Podcast

Lisa Song Sutton returns for a part 2 interview to explain The Veteran Fund, opening an Engel & Völkers office in Las Vegas, her profitable pack-and-ship stores, Real Rich Women, investing in Real Estate, and much more.The Veteran Fund is a next-gen venture capital firm that invests in high-growth technology startups led by exceptional founders from the military community.Before Lisa started these businesses, she was a practicing attorney. As she worked, she used her money, nights, and weekends to fund and start Sin City Cupcakes, the first alcoholic Cupcake company in Vegas.Later, she went on to create Elite Homes, a Christie's International Real Estate brokerage, Liquid and Lace Swimwear, and Ship Las Vegas.Throughout the conversation, we cover these projects, the benefits she has from her personal brand & being Miss Nevada, Lisa's business secrets, and much more. Check out Engel & Völkers:→ Website: engelvoelkers.com→ Instagram: instagram.com/evamericas/→ LinkedIn: linkedin.com/company/engel-&-voelkers Connect with Lisa:→ Website: lisasongsutton.com→ Instagram: instagram.com/lisasongsutton→ LinkedIn: linkedin.com/in/lisasongsutton→ Twitter: twitter.com/lisasongsutton→ TikTok: tiktok.com/@lisasongsutton Resources Mentioned in The Episode:→ Previous Episode: youtu.be/nSd8Red-Hdc→ Veteran Fund: veteran.fund→ Justin Nahama: linkedin.com/in/justin-nahama→ Gino Wickman: ginowickman.com/→ Nick Gray: nickgray.net→ atproperties: atproperties.com/→ Christie's International real estate: christiesrealestate.com→ Andrea Weaver: facebook.com/andrea.weaver2→ Thach Nguyen: instagram.com/thachnguyen/→ Ken McElroy: linkedin.com/in/kenmcelroyofficial→ Shiplasvegas: shiplasvegas.com→ Kraft Group: thekraftgroup.com→ Glenn Greenwald: youtube.com/@GlennGreenwald→ Bari Weiss: bariweiss.com→ Mike Solana: twitter.com/micsolana Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Landon Campbell, a Chicago based General Manager at Drive Capital and host of the popular business podcast "InTheir20s", shares his journey in this episode. We cover breaking into the world of venture capital, the concept of specialized generalists, lessons from Landon's biggest interviews (people like Steve Wozniak, Ev Williams, Jason Calacanis, Beto O'Rourke, and many more), investing in creator tech and AI, the role of AI in healthcare, and the importance of partnering with high-quality investors.Landon also discusses the significance of emotional intelligence in success, and tips for managing the ambiguity and uncertainty of one's twenties. Finally, we get into community building, the value of in-person events, and the art of connecting the dots in business networking. Chapters:00:00:00 - Breaking into Venture Capital00:02:27 - Discovering the Venture Capitalist Journey00:04:23 - The Specialized Generalist Ethos00:04:52 - The Concept of Specialized Generalists00:07:09 - The Value of Becoming a Specialized Generalist00:09:43 - Investing in Creator Tech with Artificial Intelligence00:12:15 - Optimizing Fan Engagement and AI Transformation00:00:00 - Contrarian Views on Artificial Intelligence00:14:26 - The Importance of Companies Using Generative AI in Investment00:14:42 - Democratizing Access to Information in Healthcare00:14:42 - The Future of Healthcare and Value-Based Care00:17:11 - Diligence and the Perfect Investor00:19:48 - The Mindset of a Builder00:22:04 - Inspiring Leaders: Emotional Intelligence and Clear Communication00:24:33 - Learning from Successful Entrepreneurs00:25:00 - The Ambiguous Twenties: Finding Answers in Uncertainty00:27:02 - Making decisions in times of uncertainty00:29:25 - Building Community through In-Person Events00:31:37 - The Importance of Building a Community00:34:05 - Building Community and Hosting Events00:36:18 - Creating a Vision for Hosting Events in Chicago00:38:32 - Connecting the Dots and Providing Value00:40:51 - Building a Personal Brand Through Content00:43:17 - The Crucial Role of Branding in the Industry00:45:47 - The Power of Obsession and Storytelling00:48:12 - The Power of Consistency and Timing00:50:42 - The "Whack" Mini Series: Entrepreneurial Comedy00:53:01 - Exploring Chicago's Beauty and Surprises00:54:22 - Au Cheval: The Best Burger in America00:54:44 - The Iconic Portillo's Experience00:55:09 - Connecting with Landon20s on Social Media00:55:25 - Contacting Landon via Email00:55:25 - Effective Communication and Email Etiquette Check out the Drive Capital:→ Website: drivecapital.com→ LinkedIn: linkedin.com/company/drivecapital→ Twitter: twitter.com/drivecapital→ Youtube: youtube.com/c/DriveCapital Connect with Landon:→ Website: intheir20s.com→ Newsletter: thedrivechicago.com→ LinkedIn: linkedin.com/in/landon-w-campbell→ Twitter: twitter.com/landon20s→ Instagram: instagram.com/landon20s→ Youtube: youtube.com/@InTheir20s Resources Mentioned in The Episode:→ Cameo: cameo.com→ Starting Line VC: startingline.vc→ Chicago Ventures: chicagoventures.com→ Sequoia Capital: sequoiacap.com→ Tim Urban: twitter.com/waitbutwhy→ Tim Ferriss: tim.blog→ Steve Wozniak (Intheir 20s Ep): youtube.com/watch?v=aIgXkQYbXkA→ Francis Suares (Intheir 20s Ep): youtube.com/watch?v=98PXLQDyZSA→ Mark Suster (Intheir 20s Ep): youtube.com/watch?v=ykge8r1xc5c→ Ruben Harris (Intheir 20s Ep): youtube.com/watch?v=DsUXidGDGrc→ Jason Calacanis: linkedin.com/in/jasoncalacanis→ Chris Olsen: linkedin.com/in/cholsen→ The Third Door: amazon.com/Third-Door-Uncover-Successful-Launched→ The Art of Gathering: amazon.com/Art-Gathering-How-Meet-Matters→ Bill Gurley: twitter.com/bgurley→ Au Cheval: auchevaldiner.com/chicago→ Portillos: portillos.com Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: twitter.com/LouisKyleShow→ Instagram: instagram.com/louiskyleshow→ LinkedIn: linkedin.com/company/65567567 Connect with Louis and Kyle:→ Read Louis' Newsletter: louisshulman.substack.com→ Louis' Twitter: twitter.com/LouisShulman→ Kyle’s Twitter: twitter.com/_kylebishop→ Louis LinkedIn: linkedin.com/in/louisshulman→ Kyle’s LinkedIn: linkedin.com/in/kyle-bishop-7b790050a This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Zlatko "Z" Bijelic is a serial entrepreneur known for several innovative businesses, including Sparetoolz, an app for sharing and renting tools; Thymeline, a timeline-based client communication tool; and Tako Agency, a 7-figure full-service Shopify agency. Currently, Zlatko is focusing on his new venture, 920Four, a product agency that transforms client needs and ideas observed at Tako into practical, problem-solving products. In this episode, we discuss Zlatko's experiences building connections on Twitter, the books that significantly altered Zlatko's perspective and his journey, overcoming the fear of writing by joining the Ship 30 for 30 challenge, Zlatko's unique take on defining success, thoughts on Bitcoin, and personal branding. We also get into embracing failure, taking the first step towards starting a business, the impact of bias towards action, intrinsic curiosity and how to juggle multiple projects while maintaining a strong focus on prioritization. Check out the What Is My Brain Podcast:→ Website: zlatkobijelic.com/podcast→ LinkedIn: linkedin.com/company/what-is-my-brain-podcast/→ Twitter: twitter.com/whatismybrain_→ Instagram: instagram.com/whatismybrainpodcast/→ Youtube: youtube.com/@whatismybrain→ TikTok: tiktok.com/@whatismybrainpodcast Connect with Zlatko:→ Website: zlatkobijelic.com→ LinkedIn: linkedin.com/in/zbijelic/→ Twitter: twitter.com/Zbijelic→ Instagram: instagram.com/zlatko.bijelic Resources Mentioned in The Episode:→ Your Music and People: amazon.com/Your-Music-People-Creative-Considerate→ Noah Zender: twitter.com/noahzender→ Ship30for30: ship30for30.com→ 3 common mistakes early-stage founders make (Article): zlatkobijelic.com/post/3-common-mistakes-early-stage-founders-make→ A new beginning for the third time (Article): zlatkobijelic.medium.com/short-story-a-new-beginning-for-the-third-time-aa750f08f3c0→ Dan Koe: thedankoe.com→ Focusmate: focusmate.com→ Dickie Bush: dickiebush.com→ Nicholas Cole: twitter.com/Nicolascole77→ Cold Email Wizard: twitter.com/blackhatwizardd→ Cal Newport: calnewport.com→ Tim Ferris: tim.blog→ Daniel Fazio: twitter.com/thedanielfazio→ Write of Passage: writeofpassage.school→ Asana: asana.com→ Trello: trello.com→ Danny Miranda: twitter.com/heydannymiranda Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: twitter.com/LouisKyleShow→ Instagram: instagram.com/louiskyleshow→ LinkedIn: linkedin.com/company/65567567 Connect with Louis and Kyle:→ Read Louis' Newsletter: louisshulman.substack.com→ Louis' Twitter: twitter.com/LouisShulman→ Kyle’s Twitter: twitter.com/_kylebishop→ Louis LinkedIn: linkedin.com/in/louisshulman→ Kyle’s LinkedIn: linkedin.com/in/kyle-bishop-7b790050 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Chris Heivly is co-founder of MapQuest and a prominent figure in the research triangle entrepreneurial ecosystem. Recently Chris published his new book, Build the Fort: The Startup Community Builder's Field Guide.Chapters:00:00:00 - Spreading Entrepreneurship to Non-Hub Locations00:02:41 - Building Entrepreneurial Communities00:05:37 - Overcoming Rejection and Moving Forward in Entrepreneurship00:06:23 - The Value of Startup Communities in Fostering Economic Growth00:08:38 - Creating a Collaborative Entrepreneurship Community00:11:31 - Importance of Collaborative Work00:12:00 - Creating a Great Community for Startups and Entrepreneurs00:13:17 - Embracing and Encouraging Failure for Success in the Future00:14:31 - The Value of Entrepreneurs in Local Communities00:20:00 - Success Through a Thousand Nudges00:22:54 - Left Bell Curve vs Right Bell Curve00:25:45 - The Importance of Quick Decision Making00:28:54 - Shifting from Fear to Confidence as an Entrepreneur00:31:52 - The Birth of Mapping Technology00:35:05 - Taking off the Crap00:38:02 - The Vibrant Startup Community of Durham00:39:02 - The Entrepreneurial Culture of Boulder00:40:23 - Taipei: A Hardware-Focused Tech Hub00:40:55 - Reykjavik: A Surprising Startup Community00:41:08 - The Importance of Writing00:44:05 - The Rise of Entrepreneurship in PopularityConnect with Chris:→ Website: heivly.com→ LinkedIn: linkedin.com/in/chrisheivly/→ Twitter: twitter.com/chrisheivlyCheck out his book:→ Built the Fort: amazon.com/Build-Fort-Startup-Community-BuildersResources Mentioned in The Episode:→ Jake (Swap Stack) Episode: youtube.com/watch?v=NBltBgTgBhg→ Orbit Metrics: orbitmetrics.io→ Map Quest: mapquest.com→ Warren Buffett (Article): cnbc.com/why-warren-buffett-writes-his-sistersHelp The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: twitter.com/LouisKyleShow→ Instagram: instagram.com/louiskyleshow→ LinkedIn: linkedin.com/company/65567567Connect with Louis and Kyle:→ Read Louis' Newsletter: louisshulman.substack.com→ Louis' Twitter: twitter.com/LouisShulman→ Kyle’s Twitter: twitter.com/_kylebishop→ Louis LinkedIn: linkedin.com/in/louisshulman→ Kyle’s LinkedIn: linkedin.com/in/kyle-bishop-7b790050 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Liam Patterson, the CEO and Co-founder of Bidnamic, joins us in this episode to shed light on the dynamic world of Google Shopping and its significance for e-commerce businesses. He shares his journey of transforming Bidnamic from an internal tool to a full-fledged Software as a Service (SaaS) platform. One of the key highlights of our conversation is the evolving landscape of product bidding. Liam discusses the changing dynamics and strategies for maximizing revenue by targeting specific search terms. He also emphasizes the importance of leveraging Google Shopping Carousel, a powerful feature that can help e-commerce businesses capture a significant share of the market. As the conversation delves deeper, Liam provides valuable insights into managing a rapidly growing company. He shares his experiences in stakeholder management and effective communication within a growing team. Additionally, he highlights the significance of prioritizing communication in multiple locations, especially in a remote work setting. Liam also touches upon the importance of upskilling in engineering and research, which can drive innovation and growth in any organization. Check out Bidnamic:→ Website: bidnamic.com→ Twitter: twitter.com/bidnamic→ LinkedIn: linkedin.com/company/bidnamic→ YouTube: youtube.com/@Bidnamic→ Instagram: instagram.com/bidnamic→ Facebook: facebook.com/bidnamic/ Connect with Liam:→ LinkedIn: linkedin.com/in/liam-patterson Resources Mentioned in The Episode:→ Booking.com: booking.com→ Shopify: shopify.com→ Sunil Gowda: linkedin.com/in/sunilgowda→ eTail West: etailwest.wbresearch.com→ Herschel: herschel.com→ ChatGPT: openai.com/blog/chatgpt Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: twitter.com/LouisKyleShow→ Instagram: instagram.com/louiskyleshow→ LinkedIn: linkedin.com/company/65567567 Connect with Louis and Kyle:→ Read Louis' Newsletter: louisshulman.substack.com→ Louis' Twitter: twitter.com/LouisShulman→ Kyle’s Twitter: twitter.com/_kylebishop→ Louis' LinkedIn: linkedin.com/in/louisshulman→ Kyle’s LinkedIn: linkedin.com/in/kyle-bishop-7b790050 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Coach Reed Maltbie, joins us for captivating conversation on the power of words and language in coaching. In this episode, we explore the profound impact of language on performance and life, from space travel to internal dialogue. We discuss the lasting effects of negative feedback, the importance of emotional control in coaching, and the transformational role of accountability.Drawing on insights from his acclaimed book, "The Spartan Mindset: Mastering the Language of Excellence," and decades of coaching experience, Coach Reed imparts valuable wisdom on personal growth, fatherhood, financial challenges, and the art of winning. Whether a sports enthusiast, aspiring coach, or someone interested in the power of language, tune in for a deep dive into the mindset of excellence.Check out the book: coachreed.com/SpartanConnect with Coach Reed:→ Website: coachreed.com→ LinkedIn:linkedin.com/in/reedmaltbie→ Facebook: facebook.com/RaiseExcellence→ Twitter: twitter.com/coach_reed→ Instagram: instagram.com/Coach_Reed→ TikTok: tiktok.com/@coach_reedResources Mentioned in The Episode:→ Coach Reed’s (TEDx Talk): coachreed.com/Highlights→ Carol Dwek’s (TEDx Talk): youtube.com/watch?v=J-swZaKN2Ic→ Dr. Dan Siegel (Hand Model of the Brain): youtube.com/watch?v=f-m2YcdMdFw→ Nick Winkelman (Book): thelanguageofcoaching.com→ Mark Walman (Article):mypocketcoachapp.com/speech-on-the-brain→ Vision Quest (Film): imdb.com/title/tt0090270→ Rulon Gardner (Wrestler): rulongardner.comHelp The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Greg Writer, dubbed "The Entrepreneur’s Best Friend," is a business coach, digital marketer, and CEO of Launch Cart, a cloud-based eCommerce platform. With a notable record in corporate finance, he became the youngest owner of a full-service investment bank in U.S. history at 21 and has participated in the success of many startups, demonstrating his entrepreneurial acumen. An influential speaker and author, Greg offers profound insights on business strategy and digital marketing.The discussion initially traces a journey of personal and professional growth, from lessons learned through hardship, the importance of finding purpose, to key insights from various ventures including the creation of a child-safe web browser and understanding branding with Master P and Shrek. The latter part of the conversation delves deeper into business strategies and philosophies including effective management, the role of networking and self-investment, meaningful relationships, overcoming addiction, understanding the intricacies of e-commerce and drop shipping, embracing growth through money, and staying current in digital marketing, concluding with learning how to avoid exploitation in business.Chapters:00:00:00 - The School of Hard Knocks and Early Investment Lessons00:02:22 - Lessons from the School of Hard Knocks and Personal Development00:04:45 - Finding Your Why00:07:06 - Creating a Child-Safe Web Browser with Master P00:09:33 - From Shrek to Master P: Lessons in Licensing and Branding.00:11:49 - Focus and Sequence: How to Successfully Manage Multiple Opportunities00:14:18 - The Importance of Hiring the Right People and the Role of Management and Marketing in Business Success00:18:48 - The Importance of Networking and Investing in Yourself00:21:16 - The Importance of Meaningful Relationships and Giving First, David Shapiro's Rating System00:23:42 - A Personal Story of Addiction and Spiritual Transformation00:26:01 - Blame it on the Devil, the Healing Power of Demons, and Launching a Brand00:28:30 - From Investment Banking to E-commerce Success00:30:58 - Building a Marketplace with Improved Drop Shipping and Native Features00:33:17 - The Importance of Must-Have and Should-Have Features in E-Commerce Platforms00:35:34 - Split payment system and open-sourcing marketing for suppliers00:38:08 - Duplicating Brick and Mortar Distribution Model Online Through Dropshipping and Bringing Real Brands into the Market00:42:43 - Money as a Tool for Growth and Empowerment00:45:09 - Staying Cutting Edge in Digital Marketing00:47:28 - Learning to avoid being taken advantage of in businessCheck out the Launch Cart:→ Website: launchcart.com→ LinkedIn: linkedin.com/company/launchcart→ Facebook: facebook.com/launchcart  → Twitter: twitter.com/LaunchCart→ Instagram: instagram.com/launchcart→ TikTok: tiktok.com/@launchcart→ Youtube: youtube.com/c/LaunchCartConnect with Greg Writer:→ Website: gregwriter.com→ LinkedIn: linkedin.com/in/gregwriter→ Facebook: facebook.com/GregWriterOfficial→ Twitter: twitter.com/gregwriter→ Instagram: instagram.com/officialgregwriter/→ TikTok: tiktok.com/@gregwriter→ Youtube: youtube.com/@GregWriterLiveResources Mentioned in The Episode:→ Think and Grow Rich (Book): amazon.com/Think-Grow-Rich-Landmark-Bestseller→ Rich Dad Poor Dad (Book): amazon.com/Rich-Dad-Poor-Teach-Middle→ Zig Ziglar: ziglar.com→ Brian Tracy: briantracy.com→ Jim Rooney: adifferentwaytowin.com→ Dennis Waitely: deniswaitley.com→ Tony Robbins: tonyrobbins.com→ Master P: trutanksoldiers.com→ Spin Gym: amazon.com/Spin-Gym-Forbes-Riley-SilverHelp The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Neil Soni is a dynamic entrepreneur who has built and grown businesses for startups, large companies, and even himself. He is also the author of The Startup Gold Mine, a practical guide that helps founders to sell to and work with corporates. Alongside this, he co-hosts the podcast, Made You Think, which is available across all podcast platforms.00:00:00 - Reframing the Purpose of Podcasts00:02:06 - Highlighting Solutions and Outside the System Innovations00:04:19 - The Benefits of Digital Leverage and Leveraging the Talents of Independent Workers00:06:23 - Options for Company Research: Consulting Firms and On-Demand Services00:08:31 - Corporate Startups and Sorting the Startup Landscape00:10:39 - Process Scaling and Agency as a Two-Sided Marketplace00:12:45 - Motivations for Changing Industry Inefficiency00:14:58 - Changing the Way Large Companies Approach Innovation00:17:15 - Competing Against McKinsey and VCG in Broken Healthcare and Food Systems00:19:29 - Rites of Passage in the Startup World00:21:29 - The Importance of Soft Social Skills in Entrepreneurship00:23:25 - The Value of a Coaching Program and Learning from a Community00:25:20 - Entrepreneurship as a self-development tool00:27:18 - Finding Problems by Offering Free Help to Businesses00:29:07 - Iterative Cycle in Problem-Solving and Building Trust with Customers00:31:05 - The Success and Challenges of Cold Emailing for Business Growth00:33:16 - The Power of Cold Email and the Future of Podcasting with Fount00:35:27 - Understanding Podcasting 2.0 and Fountain vs Patreon00:37:45 - The benefits of Fountain for direct financial support and audience connection00:39:58 - The Value of Podcasting 2.0 for Bitcoin Circular Economy00:42:19 - Creating a Creator economy00:44:29 - The Power of Memes in Spreading Ideas and Reaching People00:46:23 - The Serendipity of Intros and the Importance of Helping Others00:48:31 - The Importance of Paying It Forward and Double Opt-Ins in Intros00:50:33 - The Importance of Building Relationships for Success00:52:39 - Staying Top of Mind with Free Research Reports00:54:40 - Using different channels and sticking with a project to attract customers00:56:42 - The benefits of podcasting for pitching potential prospects00:58:30 - Learning from others and the power of leverage through podcasts01:00:32 - The Most Practical Books for Entrepreneurs01:02:41 - Connecting Life-Changing Information through a Web of Connections01:04:59 - Social media and reaching out to Neil SoniIn this episode of The Louis and Kyle Show, Neil discusses a range of topics that provide insights into his entrepreneurial journey and his perspectives on various aspects of business and technology. We kick off by reframing the purpose of podcasts and highlighting solutions and innovations that exist outside the traditional systems. Neil then delves into the benefits of digital leverage and the potential of leveraging the talents of independent workers.We wrap up the episode with Neil sharing his thoughts on creating a creator economy, the power of memes in spreading ideas, and the importance of building relationships for success. He underlines the serendipity of intros, the power of paying it forward, and why double opt-ins in intros are essential. Connect with Neil:→ Website: neilsoni.com→ LinkedIn: linkedin.com/in/neilsoni→ Twitter: twitter.com/TheRealNeilS→ Instagram: instagram.com/therealneilsCheck out Extovate:→ Website: extovate.com→ LinkedIn: linkedin.com/company/extovateCheck out The Startup Mine:→ Amazon: amazon.com/Startup-Gold-Mine-Innovation-CompaniesResources Mentioned in The Episode:→ Estée Lauder: esteelauder.com→ Coursicle: coursicle.com→ Remind: remind.com→ Alex Hormozi: instagram.com/hormozi→ Fountain App: fountain.fm→ Citadel Dispatch: youtube.com/@CitadelDispatch→ Adam Curry: twitter.com/adamcurry→ Nostr: nostr.com→ Bitcoin Magazine: twitter.com/BitcoinMagazine→ 2-hour cocktail party: amazon.com/2-Hour-Cocktail-Party-Relationships-Gatherings→ The Almanack Of Naval Ravikant: navalmanack.com→ Antifragile: amazon.com/Antifragile-Things-That-Disorder-IncertoHelp The Louis and Kyle Show:→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Dan Koe, a prolific content creator and author, discusses the responsibility of having a large audience, effective goal setting, managing entropy, the power of a clear vision, winning during the digital renaissance, high value skills, learning and building in parallel, holistic development, and the power of the subconscious mind.

Jimmy Soni is an award-winning author, whose book "The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley" vividly narrates PayPal's rise from its challenging early days to revolutionizing financial systems. Soni also brings insights from his previous award-winning book, "A Mind at Play: How Claude Shannon Invented the Information Age." In this episode, delve into the butterfly effect of PayPal on the tech industry, the importance of selecting peers for success, and leveraging connections in business. Uncover the dichotomy of dreams versus economic reality in startups, explore the value of competition in the workplace, and learn about the geographical influences on ambitious projects. Whether an aspiring entrepreneur or tech enthusiast, tune in for invaluable lessons and insights. Checkout the book:→ Amazon: https://www.amazon.com/Founders-Peter-Company-Modern-InternetConnect with Jimmy:→ Website: https://www.jimmysoni.com  → Twitter: https://www.twitter.com/jimmyasoni   → LinkedIn: https://www.linkedin.com/in/jimmysoni   → Instagram: https://www.instagram.com/jimmyasoniResources Mentioned in The Episode:→ A Mind At Play: https://www.amazon.com/Mind-Play-Shannon-Invented-Information→ Elon Musk: https://www.twitter.com/elonmusk  → Peter Thiel: https://www.linkedin.com/in/peterthiel  → Luke Nosek: https://www.linkedin.com/in/lukenosek→ Max Levchin: https://www.linkedin.com/in/maxlevchin→ David O. Sacks: https://www.linkedin.com/in/davidoliversacks→ Ken Howery: https://www.linkedin.com/in/kenhowery  → The Defiant Ones: https://www.netflix.com/title/80214552     → Silicon Valley Porn Star: https://www.amazon.com/Silicon-Valley-Porn-Star-Rediscovering  Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com