The Louis Shulman Podcast Benjamin Redfield: Managing Partner at Bread and Founder of Density
Benjamin Redfield is the managing partner at bread, a product firm to help companies design and deploy software systems. Bread helps their clients take "ideas to market through strategy, brand, design, and engineering."
Previously, Ben co-founded Density (Density.io) which was recently valued over $1B.
This conversation covers why Ben left Density behind to create another agency, how he finds clients, running an agency like a venture studio, hobby electronics, the value of keeping your team small, tools for rapidly prototyping software, his favorite fiction books, and much more.
Chapters:
00:00:00 - The Business Model and Approach to Entrepreneurship
00:05:09 - The Early Phases of Building a Company
00:10:23 - Building the Pipeline and Leveraging Networks
00:15:25 - The Benefits of Staying Small and Building a Company with Designers and Engineers
00:20:43 - Shifting Identity and Maintaining Authenticity
00:25:59 - The Importance of Being in the Same Room
00:31:11 - The Benefits of a Retainer Model
00:35:35 - Building Trust in a Company
00:41:03 - Building a Door Counter and Prototype
00:46:35 - The Rise of Digital Keys
00:51:36 - Exploring the T3 stack and TRPC
00:57:07 - Book Recommendations and Deep Dives
01:02:05 - Spectrum Definitions and Good Outcomes
Check out Bread:
→ Website: madebybread.com
→ LinkedIn: linkedin.com/company/madebybread
Connect with Ben:
→ Website: benredfield.dev
→ LinkedIn: linkedin.com/in/benjamin-redfield
Resources Mentioned in The Episode:
→ Density: density.io
→ The Founders: amazon.com/Founders-Paypal-Entrepreneurs-Shaped-Silicon
→ Eric Jorgeson: ejorgenson.com/newsletter
→ Jason Calacanis: twitter.com/jason
→ Colemak: colemak.com
→ Mini Katanas: minikatana.com
→ Store Leads: storeleads.app
→ Typescript: typescriptlang.org
→ T3: create.t3.gg
→ Tailwind: tailwindcss.com
→ tRPC: trpc.io
→ Kicad: kicad.org
→ George Mack (Thread): twitter.com/george__mack/status
→ Lonesome Dove: amazon.com/Lonesome-Dove-Novel-Larry-McMurtry
→ Empire of the Summer Moon: amazon.com/Empire-Summer-Moon
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com