UX for AI

Send us a textContent marketing is an affordable, long-term, and customer-focused tactic for generating traffic and leads. It’s key to successful B2B inbound marketing at a time when communication is a cacophony, not a conversation.With more ways to communicate than ever, consumers have become hyperaware of ads and sales pitches and they don’t like it. So, before you win their money, you now need to win your customer’s heart. And this is why content marketing is important.When done well, content marketing provides a range of benefits that come together to make an environment that’s fertile for sales.In this episode of LeanCast, we received Finn Thormeier, founder of project33, for a talk about content marketing strategies, and how you can can leverage that on your website, social media, outbound sales material, and your ads. Follow Finn Thormeier on LinkedInInterested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textDigital product development is revolutionizing how companies build future-ready products that deliver delight.Experimentation is crucial in the innovation process. It helps in realizing potential faults early, reinforcing new knowledge, reducing costs, or preventing fatal errors later. Experimentation is vital for innovation. The systematic testing of ideas enables a company to create and refine its products. But it is also one of the hardest parts and if done wrong, gives lots of false positives. Any new idea or digital product has to go through different stages and each stage needs a different thought process and way of working.In this conversation our host, Behrad Mirafhsar received Narjeet Soni, CEO of Lean Apps, for a discussion about innovation and business experimentation, going from generating new business ideas and filtering the right ones, to validating solutions using design sprints and running growth experiments.Follow Narjeet Soni on LinkedInInterested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textEntrepreneurship can be seen as the act of transforming the world by solving large-scale problems.And the first step in starting a business is having a great idea, but it also entails understanding and dealing with many issues.  Entrepreneurs often fail to appreciate the significant amount of time, resources, and energy needed to start and grow a business.And as a business grows, entrepreneurs and business owners may find themselves challenged by filling multiple high-level roles.In this episode we receive Samuel Frey, founder of somethingcreative, to discuss more the difficult but rewarding venture starting a company can be, the best ways to run your teams and clients effectively and lead them into success, and why building a company is more than having a great Idea.Follow Samuel Frey on LinkedIn: https://www.linkedin.com/in/samuel-frey-b02693144/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textNFTs are making a significant impact in the corporate sector because they allow organizations to provide digital evidence of ownership, attendance, and even transference for various experiences they deliver to their customers.They're so adaptable that they can be utilized to represent various types of creative work, including virtual real estate, virtual worlds, fashion, and much more.In this talk we received, Arthur Yurchak, a specialist in NFTs and Web3, to talk about the world of NFT and break down why it's such a breakthrough, including its current implications, mentioning some of the exciting, upcoming, and future use cases of NFT.Follow Arthur on LinkedIn: https://www.linkedin.com/in/jurcaks/Follow Arthur on Twitter: https://twitter.com/yurchaxInterested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textYou’re not alone when it comes to thinking that there’s a blurry line between Design Thinking and Design Sprints. However, if you are going to build a successful product you definitely need to comprehend the difference between these two methods.  It is important to understand the up-to-date methodologies for modern businesses and how using user-centered approaches such as design thinking and design sprint can elevate your product’s success. In this episode will walk you through the differences and similarities between design thinking and design sprint methods and also help to understand where each of them is best applicable.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textGrowing pains are inevitable for most small businesses, and scaling your startup to a corporate giant requires a lot of effort.Scaling is an opportunity for you to channel your challenges in the right direction and to expand your business’s impact.But the reality is that scaling up your business will require a different skill set to the one you employed when getting it off the ground in the first place – you need to manage both growth and risk.In this episode, we received Andrew Constable, OKR, Strategy & Lean Startup Consultant and Co-Author of the Book "Online Innovation”, for a talk about the challenges and outcomes of expanding your business and give you useful tips on how to prepare your startup to scale up.Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewconstable-mba/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textThe COVID-19 pandemic has shifted how we do our work in unprecedented ways—some of which have arguably been positive.Establishing a strong remote work culture is integral to your team’s ability to work together seamlessly. These days, such a culture is becoming a standard part of everyday life.Building and managing remote teams within your company is a challenging but rewarding practice. For some businesses, it’s a way to solve staffing problems while lowering overhead costs. For others, it’s a lifestyle that aligns with company values. Either way, remote work proves to be a promising way of sustaining your business. In this episode we received guest Sandy Lam, Remote Collaboration Advocate & Facilitator, to discuss deeper about how to build a strong remote culture, the perks and the challenges.Follow Sandy on LinkedIn: https://www.linkedin.com/in/thesandylam/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textProduct designers must begin from the principle that people are not just buying products; they are buying better versions of themselves and want to know how your product will shape their lives and their narratives. Data and analytics tell one part of the story related to what is happening but listening to users can help us figure out why it’s happening. Putting it all into a narrative structure helps us understand the situation and find a solution. A consistent story helps to facilitate the leap from empathy to ideation. In this new episode of LeanCast, our host Behrad Mirafshar receives Lisa Schneider for a discussion around product design and strategy, the importance of translating human needs into a digital solution, and how product designers leverage storytelling. Follow Lisa on LinkedIn: https://www.linkedin.com/in/lisaschneider64Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textThe question, “What is product management?” comes up pretty often, even from experienced business people. One reason is that product management encompasses a wide-ranging area of responsibilities. Indeed, the role itself means very different things in different organizations. In summary, product management is the practice of strategically driving the development, market launch, and continual support and improvement of a company’s products. But one can say that this is an abstract explanation of the role. So what is product management? What does the job entail? And what are the challenges of opening and managing a product management agency?In this new episode of LeanCast, our host, Behrad Mirafshar, received Mirela Mus, Founder and Managing Partner of Product People to understand further differences between a consultant product manager and running and agency, the product management process, how to optmize product management operations, and the challenges of scaling your own product management agency.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textThe journey of developing a new product involves various steps. While it's tempting to dive head-first into the project, you'll do well to remember the adage – ''by failing to prepare, you prepare to fail''. Planning and testing your ideas before implementing them is the best way to ensure your brand can release the right products. That is what prototyping does – implement ideas into tangible form and explore their real-world impact before finally executing them.Prototyping helps you implement ideas into tangible form and explore their real-world impact before finally executing them.It enables proper testing and exploring of design concepts before too many resources get used and allow early iteration of the product during design thinking, thereby validating its core functionality. In this episode of LeanCast, Behrad Mirafshar, explores deeper the importance of prototyping as an essential step in the Design Thinking process.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/