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In this episode of LeanCast, our host Behrad Mirafshar received Jeroen Otte and Boris Jockin from the lead Service Design Agency Koos to dive into the world of Service Design and take a closer look at what goes on behind the scenes. 

We discuss the combination of service design with UX/UI design and how this can improve the design process by utilizing quantitative data. Our guests explain the significance of using quantitative data in design and provide insights on how to effectively integrate it into the design process. 

We also delve into the nuances of the work of an outside design consultant and the importance of understanding an organization's workings in order to enhance the design.

Additionally, we touch on the crucial role that strategy plays in design work and highlight the difference between Service Design and UX Design. Lastly, we address the challenge of managing client expectations, a common issue faced by design consultants. 

This episode is a must-listen for anyone interested in Service Design and the various elements that make it successful.
 
 
 
 Follow Jeroen Otte  on LinkedIn.

Follow Boris Jockin on LinkedIn.