Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
Mar 18, 2022 • 35min
For Fragrance One, It's Selling without Smelling
Kamil Banc is co-founder with his brother Jeremy of Fragrance One, a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances. He explains how in this conversation with host Eric Bandholz.
Mar 11, 2022 • 38min
Fox Rocks on LinkedIn
In 2009 Judi Fox began networking on LinkedIn, having lost her job early that year. She now, in 2022, has nearly 39,000 LinkedIn followers. Her business advises companies and professionals on marketing strategies for that platform.
Mar 4, 2022 • 31min
Stryx, a DTC Brand, Prepares Rollout in Target Stores
Jon Shanahan is the co-founder of Stryx, the pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks. Shanahan discusses those issues and more with host Eric Bandholz.
Feb 25, 2022 • 31min
Consumers in a Pandemic Need Murphy Beds
In 2015 Brenden Marquardt was a Texas-based investment analyst. He met a homesteader named Lori who made custom Murphy beds, those that fold up in a wall. Marquardt was looking for a side hustle. He acquired her business. Fast forward to 2022, and Lori Wall Beds is an eight-figure direct-to-consumer company.
Feb 18, 2022 • 33min
BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing
Paul Jauregui first appeared on this podcast in 2020, having launched BK Beauty, a direct-to-consumer beauty brand, with Lisa, his wife, the year before. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising. Affiliate marketing is the company's go-to channel.
Feb 11, 2022 • 33min
Solo Brands Founder, Now Wealthy, Reflects
In 2010, Spencer Jan and his brother launched Solo Stove, for camping. Fast forward to 2022 and Solo Stove is Solo Brands, a public traded aggregator of ecommerce companies, which rose from its acquisition of Jan's business. What's it like to watch others run a company he founded? Jan addresses it in this episode.
Feb 4, 2022 • 34min
LiveRecover Founder Sells Company, Buys OrderBump
Dennis Hegstad co-founded LiveRecover, a real-time SMS app, in 2018. He sold the company in 2021. "I became bored," he said. So he purchased OrderBump, a Shopify app for product upsells.
Jan 28, 2022 • 33min
Former Ecommerce CEO Asks, 'What's Next?'
Andrew Faris is a former pastor who migrated to digital marketing. From there he rose to CEO of 4x400, an ecommerce aggregator that once owned seven brands. Having recently resigned from that position, he's now assessing priorities and evaluating his next career move. It's a not uncommon position for many executives and entrepreneurs.
Jan 21, 2022 • 32min
Paid Search Drives Kuru Footwear to 2021 Success
I first interviewed Sean McGinnis for this podcast in November 2020. He had recently arrived at Kuru Footwear, a direct-to-consumer shoe manufacturer, as chief marketing officer. One year later, he's president of the company, and sales are booming.
Jan 19, 2022 • 22min
20 Years in Ecommerce for Miva's CEO
It's been a wild ride for Rick Wilson. He started in ecommerce in the 1990s as a salesman with Miva, the pioneering platform. In 2007 he joined an investor group that purchased the business. Fast forward to 2022 and Wilson is Miva's CEO. He recently completed the company's second capital raise and authored a second book.
