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Paid Search Drives Kuru Footwear to 2021 Success

Jan 21, 2022
31:20
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1
Introduction
00:00 • 2min
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2
How Do You Capture Demand for Your Product?
02:20 • 3min
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3
How Do You Manage Your Team?
05:22 • 3min
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4
The Color Coating Problem
08:08 • 2min
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5
Google Analytics
10:02 • 2min
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6
How to Build a Profitable Search Engine Platform?
11:58 • 4min
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7
How Do You Know When to Build a Conversion Oriented Conversion?
15:36 • 3min
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8
Is That Available on Your Navigation for Your Web Site?
18:16 • 2min
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9
Building Your Affiliate Network
20:08 • 4min
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10
Are You Oriented for Efficiency or Growth?
24:29 • 2min
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11
Are You Oriented for Growth or Efficiency?
26:20 • 2min
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12
The Growth You See From Toman Capture
28:19 • 2min
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I first interviewed Sean McGinnis for this podcast in November 2020. He had recently arrived at Kuru Footwear, a direct-to-consumer shoe manufacturer, as chief marketing officer. One year later, he's president of the company, and sales are booming.
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