Are You Oriented for Efficiency or Growth?

Wyatt: You can either be oriented for efficiency, or you can be oriented for growth. Every now and then, a blind skirl finds a nut, you get both. i want to kind of echo the market infficiency ratio versus return on adspan and someonem. It's essentially like, whatever that percentage is, it's like your piano. And so as i mentioned even before, the m e r of our organic search volume and revenue drops, we can't spend as much without blowing out our my r.