How Do You Capture Demand for Your Product?

I want to talk about your growth, because you had a pretty gnarly year. And this is all while facebook is kind of implo where did you see the growth come from? Ye, it's funny to use the word capture. We joke internally that we're focused quite a bit on demand capture. So we're playing real hard at the bottom of the funnel our business model and our product lends itself nicely to that. O imagine that you've got foot pain. You've got planner fachitus, whether it's self diagnosed, you've actually gone to a padiatrest,. The other big driver for growth was our ema list.