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We're seeing some pretty significant pressure. It's come from these other massive publishers o have started to strike gold in the affiliate space, places like forbes and c and n. We've hired a new affiliate agency to try and really push into relationships with those types of publishers. Some of that has happened for us organically down through the years. And just calls kind of falls into our a channel. Those drive material. You know, it's not a huge part of our business, butt's it's material. I'd love to ten x that, 20 x that, 50 x that in the coming 18 months.