Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
Jan 14, 2022 • 33min
TikTok Marketing Is Hard Work
Ryan Magin founded Viral Edits, a video agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The business has grown dramatically. The process is much more difficult than it appears, he says, requiring hours of video watching, editing, and nuance.
Jan 7, 2022 • 25min
'I Like Starting Things,' Says Serial Entrepreneur
Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. "I've always been entrepreneurial," he told me. "I like starting things."
Dec 31, 2021 • 35min
MarketerHire Exec on Freelancers, Content, SEO
Tracey Wallace is a longtime B2B exec and content marketer, having worked at BigCommerce and now, MarketerHire, a marketplace for freelancers. She addresses the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive traffic with content marketing.
Dec 17, 2021 • 29min
Subscriptions, Books Drive Man Flow Yoga
In 2012, Dean Pohlman was a collegiate lacrosse player who had taken up yoga. It so improved his on-field performance he began teaching the workouts to teammates. That led to DVD recordings, which led to a YouTube channel. He called it "Man Flow Yoga." Fast forward to 2021, and Pohlman is a global authority on yoga instruction for men.
Dec 10, 2021 • 33min
'Modern Wisdom' Is a Media Sensation
Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it's experienced a whopping 30 million downloads across 400 episodes. He told me, "We talk about human nature, marketing, philosophy, life, life hacks, biohacking, fitness, health, pretty much everything."
Dec 3, 2021 • 37min
Barbell Logic Rides Shift to Online Fitness
The pandemic has upended the fitness industry. Having no access to public gyms, millions of folks turned to at-home workouts. According to Matt Reynolds, the founder of Barbell Logic, an online strength coaching company, the shift is permanent. "As the world has opened back up," he told me, "there's been a change of mindset, a paradigm shift in personal fitness training."
Nov 26, 2021 • 30min
The Right Answer to 'What Do You Do?'
Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Hebert told me, "That question stumped me." He had fumbled his introduction to Matt Mullenweg, the founder of WordPress.
Nov 19, 2021 • 29min
The Beauty of Bootstrapping a Business
This episode is different than most. I'm interviewing no one. Instead, I'm addressing a singular topic: bootstrapping, the concept of launching and growing a business without outside investors. My company, Beardbrand, is bootstrapped. It's a beautiful thing.
Nov 12, 2021 • 32min
Subscriptions Power Disco Past iOS 14.5, Amazon
The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling on Amazon, only to see Amazon bid on the exact Google Ad keywords he relied on for traffic to Disco's website.
Nov 5, 2021 • 32min
eCommerceFuel Founder on Work-Life Balance, Priorities
Andrew Youderian is the founder and CEO of eCommerceFuel, a leading online community of established store owners. He oversees a diverse team and manages a growing business with worldwide members. Surely, one would think, he works long hours with little downtime.
