Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
Is Twitter Good for Reach?
01:38 • 3min
Use Twitter to Find and Connect With Remarkable Accounts
04:26 • 2min
How to Get Hired if You're Really Good at Marketing
06:27 • 2min
Direct Mail
08:48 • 2min
Direct Mail Is an Interesting Way to Stand Out in a Customer Acquisition Channel
10:22 • 2min
What's Your 30 Second Elevator Pitch?
11:57 • 3min
How Do You Tell the Story of Your Customer?
15:01 • 2min
What's One of Your Favorite Customer Stories?
17:22 • 3min
How Do You Make Men Awesome?
20:13 • 2min
The Challenge of Maintaining Customer Stories in a Branded Environment
21:54 • 2min
Brand Versus Direct
23:43 • 6min