Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
May 27, 2022 • 31min
'Impossible Sleep' Makes Sleep Possible
Joel Runyon launched Impossible, a fitness and performance company, in 2010. The company sells digital training programs, apparel, and nutritional supplements. "Sleep," a powder drink, is the latest. It helps high performers recharge and recover via deep sleeping.
May 20, 2022 • 32min
Fed-up Toy Company Responds to Knock-offs
Molson Hart launched Viahart, a manufacturer of educational toys, in 2010, selling mainly on Amazon. The company experienced repeated intellectual property theft, which prompted his launch of a second company, Edison Litigation Financing.
May 13, 2022 • 35min
Efficiency Pro: Happy People Are More Productive
Thanh Pham, the founder of Asian Efficiency, a productivity training company, once focused on efficiency to help folks get more done. Then he realized the real driver of productivity is happiness, not time management or focus.
May 6, 2022 • 35min
Needing Deodorant, Curie Founder Made Her Own
In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022, and that deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods.
Apr 29, 2022 • 33min
For Supply.co, EOS Is A-OK
Supply.co, a DTC seller of shaving supplies, endured a tough 2021, as did its founder, Patrick Coddou. By year's end, he was exhausted, burned out. He turned to the Entrepreneurial Operating System, a management framework. The results? "It has changed the company, and it’s changed me."
Apr 22, 2022 • 33min
'Embrace Growth' Is Core to Atlas Staffing
Joshua McKee founded Atlas Staffing 11 years ago. The company now has five locations in the western U.S., serving a light industry niche. McKee advocates core company values and communicates them to his staff. "Embrace growth," his favorite, refers to personal growth, not financial.
Apr 15, 2022 • 30min
Direct Mail Replaces Facebook for Barbeque Seller
Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable goods, and more.
Apr 8, 2022 • 35min
Ecommerce Copywriter on Tactics, Tools, More
Christopher Silvestri is an ecommerce copywriter and UX designer who launched Conversion Alchemy, an agency, two years ago. The key to high-converting copy, he says, is researching the target audience. He explains how he does that, including his go-tool tools and common merchant mistakes.
Apr 1, 2022 • 30min
Sutro Pivots from Drinking Water to Swimming Pools
Ravi Kurani is an engineer and former venture capitalist who launched Sutro, a water sensor manufacturer, in 2012 in India. His initial go-to-market strategy failed. So he moved to California, his home, and shifted to measuring swimming pool water from the drinking kind.
Mar 25, 2022 • 36min
'People Development' Drives AppSumo to $80 Million in Revenue
Ayman Al-Abdullah joined AppSumo, the daily deals site for digital goods, in 2015. Annual revenue was $3 million. When he left the company in 2021, revenue was a whopping $80 million. How did he do it? "People development," he said.
