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Ecommerce Conversations

Latest episodes

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Apr 29, 2022 • 32min

For Supply.co, EOS Is A-OK

Supply.co, a DTC seller of shaving supplies, endured a tough 2021, as did its founder, Patrick Coddou. By year's end, he was exhausted, burned out. He turned to the Entrepreneurial Operating System, a management framework. The results? "It has changed the company, and it’s changed me."
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Apr 22, 2022 • 32min

'Embrace Growth' Is Core to Atlas Staffing

Joshua McKee founded Atlas Staffing 11 years ago. The company now has five locations in the western U.S., serving a light industry niche. McKee advocates core company values and communicates them to his staff. "Embrace growth," his favorite, refers to personal growth, not financial.
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Apr 15, 2022 • 29min

Direct Mail Replaces Facebook for Barbeque Seller

Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable goods, and more.
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Apr 8, 2022 • 34min

Ecommerce Copywriter on Tactics, Tools, More

Christopher Silvestri is an ecommerce copywriter and UX designer who launched Conversion Alchemy, an agency, two years ago. The key to high-converting copy, he says, is researching the target audience. He explains how he does that, including his go-tool tools and common merchant mistakes.
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Apr 1, 2022 • 30min

Sutro Pivots from Drinking Water to Swimming Pools

Ravi Kurani is an engineer and former venture capitalist who launched Sutro, a water sensor manufacturer, in 2012 in India. His initial go-to-market strategy failed. So he moved to California, his home, and shifted to measuring swimming pool water from the drinking kind.
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Mar 25, 2022 • 35min

'People Development' Drives AppSumo to $80 Million in Revenue

Ayman Al-Abdullah joined AppSumo, the daily deals site for digital goods, in 2015. Annual revenue was $3 million. When he left the company in 2021, revenue was a whopping $80 million. How did he do it? "People development," he said.
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Mar 18, 2022 • 34min

For Fragrance One, It's Selling without Smelling

Kamil Banc is co-founder with his brother Jeremy of Fragrance One, a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances. He explains how in this conversation with host Eric Bandholz.
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Mar 11, 2022 • 37min

Fox Rocks on LinkedIn

In 2009 Judi Fox began networking on LinkedIn, having lost her job early that year. She now, in 2022, has nearly 39,000 LinkedIn followers. Her business advises companies and professionals on marketing strategies for that platform.
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Mar 4, 2022 • 30min

Stryx, a DTC Brand, Prepares Rollout in Target Stores

Jon Shanahan is the co-founder of Stryx, the pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks. Shanahan discusses those issues and more with host Eric Bandholz.
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Feb 25, 2022 • 31min

Consumers in a Pandemic Need Murphy Beds

In 2015 Brenden Marquardt was a Texas-based investment analyst. He met a homesteader named Lori who made custom Murphy beds, those that fold up in a wall. Marquardt was looking for a side hustle. He acquired her business. Fast forward to 2022, and Lori Wall Beds is an eight-figure direct-to-consumer company.

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