Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
Oct 28, 2022 • 33min
Agency Marketer Goes In-house at Range Leather
In 2021 Tim Aton was working at a marketing agency in Spokane, Washington, running campaigns for clients. Then a friend who owned a leather-goods company in Wyoming called, asking "Want to help me grow the company?"Aton made the jump, moving his family to Laramie. He's now the COO of Range Leather. Here's his story.For an edited transcript, please see https://pec-ly.com/?6lyg
Oct 21, 2022 • 32min
DTC Holsters Are a Last Line of Defense
In 2015 Mike Pfeiffer made a few firearm holsters at home for his own use. Then he mentioned them on his YouTube channel, Last Line of Defense. Followers began asking if they could buy them.Fast forward to 2022, and Last Line of Defense is a Drupal-powered direct-to-consumer ecommerce business with annual revenue of $500,000. Here's his story. An abbreviated transcript is at https://pec-ly.com/?6lt4.
Oct 14, 2022 • 32min
Ballet Dancer Shifts to Photo, Video Creator
Until early 2020 Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, his photo and video production company for ecommerce brands. "I work with established and up-and-coming brands by understanding how to use and leverage content for revenue, " he says. For an edited transcript, see https://pec-ly.com/?6ljo.
Oct 7, 2022 • 31min
Supply.co Founder on Selling the Business
Patrick Coddou co-founded Supply.co in 2015. The DTC seller of razors and shaving supplies has experienced the rise and fall and rise again of many ecommerce brands. Covid created a sales boom. iOS 14.5 decimated profits. Diversifying acquisition channels has restored growth and earnings — so much so that Coddou has sold his business. He tells the story in this episode with host Eric Bandholz. For an edited transcript (with embedded audio), see: https://pec-ly.com/?6l8G
Sep 30, 2022 • 40min
Business Is Art to Fringe Sport Owner
Fringe Sport is a leading online seller of home-based barbells and exercise equipment. Peter Keller founded the company in 2010 in Austin, Texas, where it remains. In this his second appearance on the podcast, he speaks with host Eric Bandholz on priorities — business and life — and his motivations for running Fringe. See the edited transcript at https://pec-ly.com/?6l4m.
Sep 23, 2022 • 30min
HelpFlow, a Live Chat Service, Ramps Up
Jon Tucker founded HelpFlow, an outsourced customer service provider, in 2015. The company has thrived, focusing on ecommerce brands and an extensive onboarding process to understand a client's products, customer needs, and much more. In this episode, Tucker discusses his company's journey with host Eric Bandholz. For an edited transcript, please go to https://pec-ly.com/?6kYz.
Sep 16, 2022 • 33min
iOS ‘Debacle’ Spurs Triple Whale
Apple's iOS change in May 2021 continues to impact advertising. To Triple Whale, an Austin, Texas-based analytics provider, the change is a debacle for merchants and an opportunity for the company.Rabah Rahil is Triple Whale's chief marketing officer. He recently joined host Eric Bandholz to discuss the impact of iOS 14.5 and the need for accurate attribution, ad testing, and more.For an edited transcript, please see https://pec-ly.com/?6kVr.
Sep 9, 2022 • 31min
For PeachyBbies, Slime Sells
PeachBbies launched in 2019 as a direct-to-consumer seller of slime, the squishy-stretchy substance, mostly for kids. Fast forward to 2022 and the company's TikTok and YouTube channels have a whopping 5 million and 1.5 million followers, respectively. PeachyBbies' co-founder tells the story.
Sep 2, 2022 • 33min
The Ultimate Brand in Tattoo Skincare
Drew Fallon launched Mad Rabbit, a direct-to-consumer tattoo skincare company, with two college buddies shortly after graduating in 2019. Two years later, the company hit $3 million in annual revenue — as a side hustle. He describes the company's rise and future in this terrific interview. (Read the edited transcript at https://pec-ly.com/?6ke7.)
Aug 26, 2022 • 31min
Live Events Lift Chisos Boots, a DTC Brand
Chisos Boots, a handcrafted bootmaker in Austin, Texas, drives 90% of its revenue online. But its sole physical store serves as a gathering place and hosts two large annual events. Founder Will Roman explains in this week's episode with host Eric Bandholz.
