Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
Jul 1, 2022 • 30min
Custom Teeth Guards Propel Online Dental Lab
Folks who grind their teeth while sleeping rely on custom-fitted guards for prevention. For sellers of those guards, the complication is the custom-fitting. It requires an exact teeth impression, which presumably calls for an in-person visit.But not if the seller is Pro Teeth Guard, a San Diego, California-based online dental lab that sells made-to-order teeth guards via ecommerce. Its impressions-by-mail process facilitates custom manufacturing — and satisfied customers.I recently spoke with JP Ji, Pro Teeth Guard's president, on production challenges, customer service strategies, marketing, and more.
Jun 24, 2022 • 36min
Lessons from Shopify 2.0 Upgrade, New Theme
Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation.A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.
Jun 17, 2022 • 34min
180 Marketing Founder: 4 Buckets to SEO
Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm. Read a condensed and edited (for clarity) transcript at https://pec-ly.com/?6jrc.
Jun 10, 2022 • 31min
PostPilot Is Klaviyo for Postcards
Apple's iOS 14 privacy changes have created a windfall for direct mail providers such as PostPilot. Owners Drew Sanocki and Michael Epstein explain how modern postcard programs mimic email campaigns.Read a condensed and edited (for clarity) transcript at https://pec-ly.com/?6jhw.
Jun 3, 2022 • 36min
Cocktail Syrup Manufacturer Pivots to DTC
Chris Harrison co-founded Liber & Co., a maker of cocktail syrups, in 2012. The Austin, Texas-based company thrived by selling mostly to bars and restaurants. Then Covid hit.
May 27, 2022 • 30min
'Impossible Sleep' Makes Sleep Possible
Joel Runyon launched Impossible, a fitness and performance company, in 2010. The company sells digital training programs, apparel, and nutritional supplements. "Sleep," a powder drink, is the latest. It helps high performers recharge and recover via deep sleeping.
May 20, 2022 • 32min
Fed-up Toy Company Responds to Knock-offs
Molson Hart launched Viahart, a manufacturer of educational toys, in 2010, selling mainly on Amazon. The company experienced repeated intellectual property theft, which prompted his launch of a second company, Edison Litigation Financing.
May 13, 2022 • 35min
Efficiency Pro: Happy People Are More Productive
Thanh Pham, the founder of Asian Efficiency, a productivity training company, once focused on efficiency to help folks get more done. Then he realized the real driver of productivity is happiness, not time management or focus.
May 6, 2022 • 35min
Needing Deodorant, Curie Founder Made Her Own
In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022, and that deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods.
Apr 29, 2022 • 32min
For Supply.co, EOS Is A-OK
Supply.co, a DTC seller of shaving supplies, endured a tough 2021, as did its founder, Patrick Coddou. By year's end, he was exhausted, burned out. He turned to the Entrepreneurial Operating System, a management framework. The results? "It has changed the company, and it’s changed me."
