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iOS ‘Debacle’ Spurs Triple Whale

Sep 16, 2022
32:40
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1
Introduction
00:00 • 2min
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2
Le, How Does That Work?
02:09 • 3min
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3
Is Your Traffic Going to Convert in Two Weeks?
04:41 • 2min
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4
Pay Social, Ye, Paid as - The Only Way to Grow Your Business Is Paid Social
06:49 • 4min
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5
How to Scale to the Moon With a Triple Pixl
10:54 • 2min
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6
UTM Codes
13:23 • 3min
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7
The Best Way to Grow Through Paid Is by Focusing Almost Totally on New Customer Acquisition
16:00 • 4min
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8
How to Grow Your Business Using Paid Media
20:01 • 4min
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9
The Way You Win Is by Trying to Enjoy It
23:54 • 4min
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10
Do You Know What Your at Account Likes?
27:25 • 3min
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11
Build a System for Creative Testing
30:28 • 2min
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Apple's iOS change in May 2021 continues to impact advertising. To Triple Whale, an Austin, Texas-based analytics provider, the change is a debacle for merchants and an opportunity for the company.

Rabah Rahil is Triple Whale's chief marketing officer. He recently joined host Eric Bandholz to discuss the impact of iOS 14.5 and the need for accurate attribution, ad testing, and more.

For an edited transcript, please see https://pec-ly.com/?6kVr.

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