How to Grow Your Business Using Paid Media

Paid media is more than advertising. How can you spend money to get the most incremental lift for your business? If that's buying bill boards, f and buy bill boards. If that's newspaper ads, buy newspaper adsi think there's this dogma like face books the only way to grow. It se that's not true. I figure out the best way. Maybe it is facebook, but maybe it's not. And so being able to diversify your spend so you're not on the teat of facebook or one channel, for say, cause i have friends who are on google,. And if they turn off any of their google, they'r dead. There'is all