Patrick Coddou co-founded Supply.co in 2015. The DTC seller of razors and shaving supplies has experienced the rise and fall and rise again of many ecommerce brands. Covid created a sales boom. iOS 14.5 decimated profits. Diversifying acquisition channels has restored growth and earnings — so much so that Coddou has sold his business. He tells the story in this episode with host Eric Bandholz.
For an edited transcript (with embedded audio), see: https://pec-ly.com/?6l8G
