Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
Sep 23, 2022 • 29min
HelpFlow, a Live Chat Service, Ramps Up
Jon Tucker founded HelpFlow, an outsourced customer service provider, in 2015. The company has thrived, focusing on ecommerce brands and an extensive onboarding process to understand a client's products, customer needs, and much more. In this episode, Tucker discusses his company's journey with host Eric Bandholz. For an edited transcript, please go to https://pec-ly.com/?6kYz.
Sep 16, 2022 • 33min
iOS ‘Debacle’ Spurs Triple Whale
Apple's iOS change in May 2021 continues to impact advertising. To Triple Whale, an Austin, Texas-based analytics provider, the change is a debacle for merchants and an opportunity for the company.Rabah Rahil is Triple Whale's chief marketing officer. He recently joined host Eric Bandholz to discuss the impact of iOS 14.5 and the need for accurate attribution, ad testing, and more.For an edited transcript, please see https://pec-ly.com/?6kVr.
Sep 9, 2022 • 31min
For PeachyBbies, Slime Sells
PeachBbies launched in 2019 as a direct-to-consumer seller of slime, the squishy-stretchy substance, mostly for kids. Fast forward to 2022 and the company's TikTok and YouTube channels have a whopping 5 million and 1.5 million followers, respectively. PeachyBbies' co-founder tells the story.
Sep 2, 2022 • 32min
The Ultimate Brand in Tattoo Skincare
Drew Fallon launched Mad Rabbit, a direct-to-consumer tattoo skincare company, with two college buddies shortly after graduating in 2019. Two years later, the company hit $3 million in annual revenue — as a side hustle. He describes the company's rise and future in this terrific interview. (Read the edited transcript at https://pec-ly.com/?6ke7.)
Aug 26, 2022 • 31min
Live Events Lift Chisos Boots, a DTC Brand
Chisos Boots, a handcrafted bootmaker in Austin, Texas, drives 90% of its revenue online. But its sole physical store serves as a gathering place and hosts two large annual events. Founder Will Roman explains in this week's episode with host Eric Bandholz.
Aug 12, 2022 • 36min
Polarizing Tweets Pay Off for Steak-umm
Nathan Allebach began managing the Twitter account for Steak-umm, the food brand, in 2017. It had 1,000 followers. It's now over 200,000. He speaks with host Eric Bandholz in this week's episode, addressing social media branding, divisive content, and more.
Jul 29, 2022 • 32min
Spiceology Founder Pivots to CPG Startups
Having successfully launched Spiceology, a DTC food seller, in 2012, Pete Taylor semi-retired. That was three years ago, after he had hired executives to run the company. He moved to Maui, took a year off, and reflected on his next venture. Fast forward to 2022, and that venture is Midas Brands, a multi-site consumer package goods company.
Jul 22, 2022 • 30min
FBA Seller, Tired of Storage Fees, Launches 3PL
Mark Taylor is a former Fulfillment-by-Amazon seller weary of paying expensive long-term storage fees. He said, “We started looking for ways to solve the warehousing problem for ourselves, and in doing so, we thought it might be interesting for others.” His solution is Warehouse Republic, a 3PL serving mainly Amazon sellers, which he launched in 2018.He discusses his journey with host Eric Bandholz, addressing FBA policies, warehouse leasing, fulfillment technology, and more. See, also, the condensed transcript at: https://www.practicalecommerce.com/fba-seller-tired-of-storage-fees-launches-3pl.
Jul 15, 2022 • 32min
Ridge Wallet CEO on Influencer Turmoil, iOS 14.5
The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds. But CEO Sean Frank is unfazed, and the company is thriving.
Jul 8, 2022 • 34min
Guatemalan Entrepreneurs Are Gay, Married, Successful
It sounds like a movie script. A gay entrepreneur in Guatemala launches a cookie company in 2012 from his mom's kitchen. He meets another Guatemalan entrepreneur, also gay, who joins the business. They get married, immigrate in 2019 to the U.S., and, overcoming a slew of obstacles, relaunch the company from their base in Austin, Texas, achieving success.The company is called Wunderkeks. The entrepreneurs are founder Hans Schrei and his co-owner husband, Luis Gramajo.I recently spoke with them. Our conversation addressed much more than selling cookies.Read the condensed transcript on Practical Ecommerce: https://pec-ly.com/?6jMY
