Ecommerce Conversations

Beardbrand founder Eric Bandholz, the host of "Ecommerce Conversations," looks back on his company's 2022 performance in detail and outlines (major) plans for 2023. It's impressive transparency to help all merchants — a must-listen.For an edited transcript with embedded audio, see:  https://pec-ly.com/?6mvLFor transcripts of all episodes with audio, see: https://www.practicalecommerce.com/tag/podcasts

OneBlade COO Charles Pyles implemented forced economizing last spring when the company's sole investor couldn't inject additional funds. He shares his story in this week's episode, addressing cost savings, high-dollar razors, acquisition tactics, and more.For an edited transcript with embedded audio, see: https://pec-ly.com/?6mitFor all transcripts and audio, see: https://www.practicalecommerce.com/tag/podcasts

Jackson Reiter is paid media marketer for PetPlate, a direct-to-consumer dog-food provider launched in 2016. The company sells subscriptions to "human grade" meals for dogs and, to date, has raised $32 million in funding. Reiter addresses the company's marketing funnel, paid media channels, video production, and more. For an edited transcript with embedded audio, see: https://pec-ly.com/?6mgCFor all interviews and transcripts, see: https://www.practicalecommerce.com/tag/podcasts

CMO Daniel Lacey tells the story of Pura, which makes and sells devices that emit fragrances and are controlled via a smartphone app. Launched in 2015, the business has scaled to 180 employees and relies mostly on influencer marketing for sales on its website and via retail partners. For an edited transcript with embedded audio,  see: https://pec-ly.com/?6mdAFor all edited transcripts and embedded audio of all episodes, see: https://www.practicalecommerce.com/tag/podcasts

Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S., with sales of $300,000 per month.She describes her journey to host Eric Bandholz in this episode, addressing Shark Tank appearances,  dramatic scaling, plans, and more.For an edited transcript with embedded audio, see: https://pec-ly.com/?6m3FFor all episode transcripts with embedded audio, see: https://www.practicalecommerce.com/tag/podcasts

Ryan Hartman is chief marketing officer and co-founder of Chaiz, a startup comparison marketplace for extended automotive repair warranties. He joins the show to address the need for lower-priced warranties, the challenges of reaching consumers, signing up providers, raising capital, and more.For an edited transcript with embedded audio, please see: https://pec-ly.com/?6m1oFor edited transcripts of all episodes, see: https://www.practicalecommerce.com/tag/podcasts

Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. His responsibilities extend beyond marketing to technology, engineering, ecommerce, and overall omnichannel growth. Selling alcohol in the U.S. is challenging owing to 1920s-era laws on distribution and marketing and to the logistical headaches of shipping liquid.Dolwani addresses those challenges and more, including customer acquisition, subscription models, and in-house brand development.See the edited transcript (with embedded audio) at: https://pec-ly.com/?6lUPSee all weekly transcripts and audio embeds at: https://bit.ly/3iddPNt 

Jordan Elist is the founder of Mate, a direct-to-consumer seller of supplements for male sexual health.  Elist launched the business in 2020 after a career in investment banking.  He addresses in this conversation his mission of destigmatizing sexual healthcare, marketing challenges, and his insistence on science-backed product formulation.For an edited transcript, please see: https://pec-ly.com/?6lLb

Andrew Bialecki co-founded Klaviyo in 2012 as a data repository for business. Then a friend told him about Shopify. Klaviyo is now a global ecommerce-marketing juggernaut with 1,500 employees, $140 million in revenue, and $778 million in equity funding to date — including a $100 million round in August from Shopify itself.But the management of data remains central to Klaviyo’s mission. “We’re really good a storing data,” Bialecki said. He speaks with host Eric Bandholz in this week's episode. The edited transcript is at https://pec-ly.com/?6lNM

Having achieved financial success, many entrepreneurs buy a big house, perhaps an expensive vehicle. But not Steve Chou. He co-owns a thriving ecommerce business, runs a growing YouTube channel, and teaches popular courses from his "My Wife Quit Her Job" website. And he loves frugal living."Being frugal and spending less is great for my peace of mind," he said. This is Chou's second interview for this podcast. Two years ago, he addressed Bumblebee Linens, his ecommerce company. Today's conversation extends beyond that business, to cover stress, quality of life, and, yes, frugal living.See https://pec-ly.com/?6lC9 for an edited transcript.