Ecommerce Conversations

Fringe Sport is a leading online seller of home-based barbells and exercise equipment. Peter Keller founded the company in 2010 in Austin, Texas, where it remains. In this his second appearance on the podcast, he speaks with host Eric Bandholz on priorities — business and life — and his motivations for running Fringe. See the edited transcript at https://pec-ly.com/?6l4m.

Jon Tucker founded HelpFlow, an outsourced customer service provider, in 2015. The company has thrived, focusing on ecommerce brands and an extensive onboarding process to understand a client's products, customer needs, and much more.  In this episode, Tucker discusses his company's journey with host Eric Bandholz.  For an edited transcript, please go to https://pec-ly.com/?6kYz.

Apple's iOS change in May 2021 continues to impact advertising. To Triple Whale, an Austin, Texas-based analytics provider, the change is a debacle for merchants and an opportunity for the company.Rabah Rahil is Triple Whale's chief marketing officer. He recently joined host Eric Bandholz to discuss the impact of iOS 14.5 and the need for accurate attribution, ad testing, and more.For an edited transcript, please see https://pec-ly.com/?6kVr.

PeachBbies launched in 2019 as a direct-to-consumer seller of slime, the squishy-stretchy substance, mostly for kids. Fast forward to 2022 and the company's TikTok and YouTube channels have a whopping 5 million and 1.5 million followers, respectively. PeachyBbies' co-founder tells the story.

Drew Fallon launched Mad Rabbit, a direct-to-consumer tattoo skincare company, with two college buddies shortly after graduating in 2019.  Two years later, the company hit $3 million in annual revenue — as a side hustle.  He describes the company's rise and future in this terrific interview. (Read the edited transcript at https://pec-ly.com/?6ke7.) 

Chisos Boots, a handcrafted bootmaker in Austin, Texas, drives 90% of its revenue online. But its sole physical store serves as a gathering place and hosts two large annual events. Founder Will Roman explains in this week's episode with host Eric Bandholz. 

Nathan Allebach began managing the Twitter account for Steak-umm, the food brand, in 2017. It had 1,000 followers. It's now over 200,000. He speaks with host Eric Bandholz in this week's episode, addressing social media branding, divisive content, and more. 

Having successfully launched Spiceology, a DTC food seller, in 2012, Pete Taylor semi-retired. That was three years ago, after he had hired executives to run the company. He moved to Maui, took a year off, and reflected on his next venture. Fast forward to 2022, and that venture is Midas Brands, a multi-site consumer package goods company.

Mark Taylor is a former Fulfillment-by-Amazon seller weary of paying expensive long-term storage fees. He said, “We started looking for ways to solve the warehousing problem for ourselves, and in doing so, we thought it might be interesting for others.” His solution is Warehouse Republic, a 3PL serving mainly Amazon sellers, which he launched in 2018.He discusses his journey with host Eric Bandholz, addressing FBA policies, warehouse leasing, fulfillment technology, and more.  See, also, the condensed transcript at: https://www.practicalecommerce.com/fba-seller-tired-of-storage-fees-launches-3pl.

The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds. But CEO Sean Frank is unfazed, and the company is thriving.