Personal Injury Mastermind w/ Chris Dreyer

Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning. What You’ll Learn: Why your marketing might not be failing—you might just have an intake problem you don’t know about.How to uncover hidden intake issues. Where to invest in intake for the best ROI. How more calls can double your signed cases. If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short. In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strategies you can act on now. UP NEXT:  AI Optimization for Lawyers: Search Has Changed. Most PI Firms Haven’t. If your firm doesn’t have a plan to adapt to AI-driven search, it won’t be long before the flow of signed cases dries up. Date: June 24, 2025 Time: 12 PM - 1 PM CST WHERE: Rankings.io/Webinars  Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm. Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and setting goals that force transformation. If you’re serious about scaling, this is a blueprint you can’t ignore. You’ll learn: Why most firms stall at 7 or 8 figures—and how to break through How brand can attract not just clients, but elite trial lawyers The overlooked power of streaming ads (for pennies per view) What “unreasonable success” actually takes—and why it’s worth it If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing. This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization. If you’re chasing full value—not fast settlements—this one’s for you. You’ll learn: Why life impact reviews and story-driven advocacy drive big verdicts How “On the Verge” became a brand, a mindset, and a podcast Why BAM (Brand Advantage Monitoring) beats basic attribution How Danny uses AI and validation to 3X productivity (without risking client care) If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   VIP PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it shows. In this episode of PIM, Craig reveals how a mindset shift from litigator to CEO unlocked massive growth. We dive into EOS, hiring unicorn leaders, and the exact KPIs he tracks daily. Want to go from lawyering to leading? Start here. You’ll learn: The power of a culture officer (and how Disney inspired his firm’s vibe) How data revealed slip-and-falls were more profitable than car crashes The “Desert Island KPIs” every PI CEO should know How Craig hires, motivates, and builds systems that scale If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 VIP Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT:  The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io/Webinars  We’re breaking down exclusive research from nearly 300 attorneys and legal professionals so you can: Discover the top-performing digital marketing channels for law firms Understand how to navigate budgeting challenges and shifting ad spend Learn what’s holding firms back—and how to avoid the same mistakes See how legal marketers are adapting to market changes Get expert recommendations to future-proof your firm’s marketing Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm. Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case times and why Jon sees litigation as his calling. If you’re ready to master high-stakes cases and high-efficiency operations, don’t miss this episode. You’ll learn: How Jon’s firm routinely settles auto cases in under 60 days The strategy behind Kentucky’s "Truck Talk" media takeover Why niche branding (SemiJustice.com) beats broad appeal How Jon trains young attorneys to deliver seven-figure outcomes If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in. PIMCON 2025 Tickets On Sale Now. Get yours today! We discuss: How a “spiritual conflict” at his old firm launched Rudin Law The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy Building systems and scaling with nearshore staff and AI (without losing quality) Why batching content and dressing like Moses gets better ROI than bland holiday posts The tools Lee swears by for medical summaries, demand letters, and client comms Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.” Rudin Law: Website | Instagram | YouTube Lee Rudin: LinkedIn  Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Personal Injury Mastermind (PIM): Instagram | YouTube | TikTok Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures.  You'll discover: Why cluttered creative kills your ROI before anyone sees your board How to secure premium placements without premium prices The strategic advantage of right-hand reads that most firms miss Why digital boards rarely deliver the value they promise Smart attribution tactics beyond generic 800-numbers Negotiation secrets to outmaneuver competitors for top locations If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams with us every week. Just hit subscribe/follow.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our survey. 

What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “bigger share guarantee.” You’ll learn: How surprise and delight marketing actually drives intake The 3:1 team structure that keeps clients informed and happy Why one-time gifts can create lifetime value How Sam achieves a 6.5-month case timeline without cutting corners If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe/follow. PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our listener survey.