Personal Injury Mastermind

The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder.In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, this episode offers candid insights on ownership, operations, and making the right choice for your career.We discuss: The moment Joe realized he needed to make a change despite his success as an employee How Joe built a 20-person team and 700-case inventory in under two years Balancing pre-litigation and trial work to maximize case values without sacrificing cash flow The exact intake systems Joe uses to manage leads and maximize conversions Why the highest-paid trial lawyers don't necessarily need to own firms How working in North Carolina's contributory negligence system requires different case selection Guest DetailsJoe Volta is the co-founder of Chandler & Volta Law, a personal injury firm handling 700+ cases across North and South Carolina. Known for his social media presence as @HighVoltageLaw, Joe has built a thriving practice through a combination of referral relationships and direct client acquisition while maintaining his focus on family and work-life balance. Joe Volta: Instagram, LinkedIn Chandler & Volta Law: Website  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

A webinar replay: While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs. Sign up for the next webinar THIS Thursday, March 29, 2025 Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic In this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising. We discuss: Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it) The offline conversion tracking hack that Google representatives never tell you about How to legally spy on competitor campaigns and steal their best-performing keywords The retargeting loophole that sidesteps Google's PI restrictions Why most firms waste 40% of their ad spend on keywords that never convert Guest Details Brianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals. Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms.We discuss: The unexpected strategy that brought 200 cases in just six months How cold outreach created a "first call" status with major out-of-state firms A counterintuitive approach to case management that clients love The digital tool that's transforming how small firms acquire cases Why hiring decisions make or break a firm's growth trajectory Finding the sweet spot between local identity and regional reach Guest DetailsTravis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend. Travis Meltzer: LinkedIn Travis Meltzer: Website, Instagram   Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

Small firms can thrive against bigger competition without matching their manpower. In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how the right systems can transform your practice without requiring an army of staff. If you're ready to compete with industry giants without expanding your headcount, this episode provides the strategic framework you need.We discuss: The wake-up call that changed Lem's entire approach to managing his practice A single document that took months to create but transformed Lem's entire business The surprising hiring philosophy that beats technical skill every time The exact moment when clients are most likely to become your best marketers The real reason most small firms struggle to match big firm results (it's not what you think) Guest DetailsLem Garcia is the founder of Lem Garcia Law, a personal injury firm that has developed innovative systems to compete with much larger practices. By focusing on efficiency and client service rather than staff size, Lem's firm has been able to outperform competitors with significantly larger resources. Lem Garcia: LinkedIn  Lem Garcia Law: Website, Instagram   Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

What if you could compress a decade of law firm growth into just five years?When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results.If you're tired of the traditional path and ready to accelerate your firm's growth dramatically, this episode provides the high-velocity roadmap you won't find anywhere else.We discuss: The unexpected case that changed everything in his first 30 days His unconventional approach to building a team across borders The gaming platform that transformed how his law firm operates The surprising ROI calculation that defies conventional marketing wisdom The counterintuitive decision to shrink his territorial focus Guest DetailsDennis Carrion earned the nickname "The Usain Bolt of Law School" by completing his degree with a near-perfect GPA in just two years—including passing the bar and getting admitted. With previous success in real estate, mortgage brokerage, and building a global photo booth manufacturing business, Dennis applied his entrepreneurial velocity to law, launching his firm immediately after admission without ever working for another attorney. In just over 5 years, he built a 50-person operation spanning multiple countries while focusing on the New York and New Jersey markets.  Dennis Carrion: LinkedIn   The Carrion Firm: Website, Instagram   Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert.Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, Michael DiPasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand.We discuss: Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics How understanding TV station economics creates an advantage in media buying and case acquisition The strategic approach to law firm growth by expanding into secondary markets instead of major metros Balancing traditional media with digital marketing and legal SEO for optimal results Michael's counterintuitive all-trial attorney model and why it works for his firm How his recent rebrand from DePasquale and Moore to DM Injury Law is performing Recruiting strategies that help attract top legal talent in competitive markets Leadership lessons learned while scaling from solo practitioner to 60+ attorneys Guest DetailsMichael DiPasquale is the founder of DM Injury Law (formerly DiPasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess.  Michael DiPasquale: LinkedIn  DM Injury Law: Website, Instagram Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI.Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media.We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest DetailsSarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI.Sarah Parisi: LinkedIn Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro 01:30 Why TV Still Dominates Legal Marketing08:00 Getting Better TV Rates: Insider Negotiation Tactics14:00 Protecting Your Ad Investment: Make Goods & Placement Strategy18:30 Competing Against Big Law Firms in Major Markets22:50 Creating TV Ads That Generate Cases33:30 Maximizing Super Bowl & Seasonal TV Opportunities38:47 Winning with the Right Commercial Length & Testing42:30 Measuring Real ROI: From TV Spots to Signed Cases48:44 Next Steps for Law Firm TV SuccessAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management.In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth. His innovative approach to legal marketing sets him apart - while other firms outsource, he built an in-house team that monitors weather patterns to target property damage claims in real-time.Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Rather than following traditional law firm business development models, Lopez pioneered a different path. He trains lawyers from scratch instead of poaching talent, turns HR from a cost center into a revenue driver, and tracks case acquisition costs with scientific precision. His Salesforce dashboard measures every metric that matters, from settlement timelines to marketing ROI.The debate between branding and direct response marketing takes center stage as Lopez shares how organic case flow proves brand building pays off. By tracking both marketing-driven and organic leads, he demonstrates why branding matters even when ROI is hard to measure.We discuss: The pivotal moment that changed his firm's trajectory Why you can't excel as both a trial lawyer and CEO How replacing himself in the courtroom accelerated growth Building a C-suite that drives profitability Tracking real-time metrics that matter for scaling Converting overhead departments into revenue generators Time Stamps00:00 Intro 00:03 Building a Law Firm Like a Business02:04 Law Firm Management: Turning Cost Centers into Revenue Drivers03:33 In-House Legal Marketing Innovation: Real-Time Weather Targeting07:37 Branding vs. Direct Acquisition in Law08:01 Marketing Strategy: Balancing Brand Building vs Direct Response12:17 Law Firm Business Development: Growing Your Own Talent Pipeline15:49 Trial Expertise: Leveraging Board Certification for Growth18:31 Property Damage Law: Building a Nationwide Practice23:32 Entrepreneurial Journey: From Travel Business to Law Firm Empire26:12 Law Firm Branding: Building Your Insurance Attorney27:57 From Pilot to Success: The Value of Stepping BackManaging cash flow and acquisition costs at scaleGuest DetailsAnthony Lopez is the founder of Your Insurance Attorney, handling first-party insurance claims nationwide with offices in Florida, Georgia, North Carolina, Colorado, and California. His innovative approach to law firm management has helped build one of the fastest-growing insurance litigation practices in the country. Anthony Lopez: LinkedIn  Your Insurance Attorney: Website, Instagram  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority.We discuss: How to become THE name in your blue ocean The most common auto defects hiding in standard accident cases  Key product liability indicators that signal major settlement potential  A strategic framework for evaluating auto product cases  Building authority through relationship marketing over advertising  Creating work-life integration while handling complex litigation Guest DetailsJulian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. Julian Gomez: LinkedIn The Julian C. Gomez Law Firm: Website, Instagram  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community. Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLYIn this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states.We discuss: Implementing PIMCON insights in real firms  Transforming marketing from expense to asset  Building systems that scale without losing soul  Creating genuine community connections that drive revenue  Measuring and tracking unconventional marketing ROI Guest DetailsAmanda Demanda: The brand-building strategist redefining what's possible in PIBob Simon: Trial attorney turned referral network masterDave Thomas: Community engagement pioneer behind Law Tigers' nationwide successChris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro00:17 Call for Community Speakers01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand01:33 Aligning With Your Target Audience04:35 Making Your Message Pop08:00 The Power of Bold Branding Choices11:59 [Transition to Bob Simon]12:03 Why Personal Relationships Beat VC-Backed Marketing13:21 The Immigration Lawyer's Million-Dollar Referral Strategy19:15 Building Your Referral Network20:25 The Freedom of Focusing on What You Love20:53 [Transition to Dave Thomas]21:03 Stop Making Your Firm the Hero22:14 The Law Tigers Community-First Approach24:44 Real Community Leadership26:06 Tracking What Matters27:03 The Numbers Don't Lie: Grassroots Marketing Results29:08 The Grassroots Marketing Pyramid30:06 Closing Call for PIMCON SpeakersAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels