Personal Injury Mastermind 297. How Kurtz Riley 10x’d Their Caseload in Year One
Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? Kurtz Riley Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for accelerating your firm's growth through smart partnerships and systems.
We discuss:
- Referral partnerships vs. traditional marketing for new firms
- Using AI and automation to handle rapid case growth
- The exact tech stack for moving files faster
- Strategic case selection criteria for maximum growth
- Building relationships that drive consistent referrals
- Balancing growth with quality representation
- The future of legal tech and firm operations
Guest Details
Austin Kurtz is co-founder of a rapidly growing personal injury firm in Arizona. Known for their innovative approach to operations and marketing, they've built one of the fastest-growing referral networks in the Southwest through strategic partnerships and cutting-edge technology.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Time Stamps
00:00 Intro
00:32 Tech-first approach to scaling
02:12 Building elite referral partnerships
04:34 Strategic case selection
07:02 From commercial litigation to PI
09:30 Operational efficiency
10:44 The referral advantage
12:30 Future of legal tech
14:30 Arizona’s evolving legal landscape
16:00 Serving underserved communities
17:03 Culture and authenticity
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