Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? Kurtz Riley Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for accelerating your firm's growth through smart partnerships and systems.

We discuss:

• Referral partnerships vs. traditional marketing for new firms
• Using AI and automation to handle rapid case growth
• The exact tech stack for moving files faster
• Strategic case selection criteria for maximum growth
• Building relationships that drive consistent referrals
• Balancing growth with quality representation
• The future of legal tech and firm operations

Guest Details

Austin Kurtz is co-founder of a rapidly growing personal injury firm in Arizona. Known for their innovative approach to operations and marketing, they've built one of the fastest-growing referral networks in the Southwest through strategic partnerships and cutting-edge technology.

• Austin Kurtz: LinkedIn, Website, Instagram
• Kurtz Riley Law: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

• Rankings: Website, Instagram, Twitter
• Chris Dreyer: Website, Instagram
• Newsletters: The Dreyer Sheet 
• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
• Work with Rankings: Connect

Time Stamps

00:00 Intro 

00:32 Tech-first approach to scaling 

02:12 Building elite referral partnerships 

04:34 Strategic case selection 

07:02 From commercial litigation to PI 

09:30 Operational efficiency 

10:44 The referral advantage 

12:30 Future of legal tech 

14:30 Arizona’s evolving legal landscape

16:00 Serving underserved communities 

17:03 Culture and authenticity

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