The Marketing Book Podcast

"Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller https://www.salesartillery.com/marketing-book-podcast/welcome-to-the-funnel-jason-miller

Sean Callahan, co-author of 'The Big Data Driven Business' and content marketing manager at LinkedIn, shares insights on leveraging big data for marketing success. He discusses how even small businesses can harness data to understand customer behavior and enhance engagement. The conversation shifts from traditional sales techniques to the impact of digital marketing on the buyer's journey. Additionally, Callahan emphasizes the need for marketing teams to blend creativity with technical skills and highlights continuous learning as a key to thriving in a data-driven world.

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

Josh Weltman, co-producer of Mad Men and a seasoned advertising veteran, shares his insights on the art of persuasion in marketing. He highlights the emotional needs of consumers and how effective messaging can bridge the gap between brand identity and sales. Weltman draws fascinating parallels between dating and marketing, underlining the importance of relationship-building in client acquisition. He emphasizes the power of passion in leadership and reflects on the portrayal of the advertising world in Mad Men, providing a candid look at viewer engagement.

"The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder https://www.salesartillery.com/marketing-book-podcast/the-zen-of-social-media-marketing-shama-hyder

"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland https://www.salesartillery.com/marketing-book-podcast/the-marketers-guide-to-slideshare-todd-wheatland

Judy Robinett, an accomplished author and business leader known for her extensive network, shares insights on effective networking. She discusses her '5+50+100 Rule' for transforming connections into business profits, emphasizing quality over quantity. Judy highlights the 'Rule of Two' for building trust through generosity and accountability. She also stresses the importance of recognizing personal blind spots to enhance professional growth and recommends books for continuous learning. This conversation is a goldmine for anyone looking to elevate their networking game!

John Warrillow, an author and entrepreneur known for 'The Automatic Customer' and 'Built to Sell,' shares insights on subscription-based business models. He discusses how subscriptions can transform customer relationships and stabilize revenue. Warrillow highlights success stories from companies like Apple and Walmart, emphasizing the importance of customer retention in the first 90 days. He also encourages small businesses to adopt subscription models as a strategy for growth. Finally, he recommends insightful business reads to inspire entrepreneurs.

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer https://www.salesartillery.com/marketing-book-podcast/the-marketing-performance-blueprint-paul-roetzer

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs