The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Oct 2, 2015 • 30min
038 Speaking Up without Freaking Out by Matt Abrahams
"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams https://www.salesartillery.com/marketing-book-podcast/speaking-up-without-freaking-out-matt-abrahams
Sep 25, 2015 • 28min
037 Optimize by Lee Odden
"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden https://www.salesartillery.com/marketing-book-podcast/optimize-lee-odden
Sep 18, 2015 • 37min
036 The Passion Conversation by Geno Church
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips, Greg Cordell, Geno Church, and John Moore https://www.salesartillery.com/marketing-book-podcast/the-passion-conversation-robbin-phillips-greg-cordell-geno-church-john-moore Recorded 6/30/2015
Sep 11, 2015 • 44min
035 Content Inc. by Joe Pulizzi
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi Recorded 8/26/2015
Sep 4, 2015 • 32min
034 Twitter Power 3.0 by Joel Comm and Dave Taylor
"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor https://www.salesartillery.com/marketing-book-podcast/twitter-power-3.0-joel-comm-dave-taylor
Aug 28, 2015 • 30min
033 The Sales Acceleration Formula by Mark Roberge
"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge
Aug 21, 2015 • 32min
032 Hacking Sales by Max Altschuler
"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler
Aug 14, 2015 • 37min
031 Web Marketing That Works by Adam Franklin and Toby Jenkins
"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins https://www.salesartillery.com/marketing-book-podcast/web-marketing-that-works-adam-franklin-toby-jenkins
Aug 7, 2015 • 31min
030 Fizz by Ted Wright
"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright https://www.salesartillery.com/marketing-book-podcast/fizz-ted-wright
Jul 31, 2015 • 27min
029 Marketing Lessons from the Grateful Dead by David Meerman Scott
David Meerman Scott, an internationally acclaimed marketing strategist and author, explores the unconventional lessons from the Grateful Dead. He discusses how the band built a devoted fan network through innovative, community-driven practices. The shift from album sales to concert revenue is highlighted, showcasing an effective business model. Scott emphasizes the power of allowing fans to record shows for virality, and he argues that giving away content fosters trust and loyalty among audiences. Ultimately, he stresses that sharing valuable resources can cultivate a dedicated following.
