The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Sep 16, 2016 • 52min
088 SEO for Growth by John Jantsch
"SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs" by John Jantsch and Phil Singleton Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/seo-for-growth-john-jantsch
Sep 9, 2016 • 41min
087 Sell with a Story by Paul Smith
"Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" by Paul Smith Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sell-with-a-story-paul-smith
Sep 2, 2016 • 43min
086 Chief Marketing Officers at Work by Josh Steimle
"Chief Marketing Officers at Work" by Josh Steimle Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/chief-marketing-officers-at-work-josh-steimle
Aug 26, 2016 • 46min
085 Content Chemistry by Andy Crestodina
"Content Chemistry: An Illustrated Handbook for Content Marketing" by Andy Crestodina Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/content-chemistry-andy-crestodina
Aug 19, 2016 • 41min
084 Duct Tape Selling by John Jantsch
"Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar" by John Jantsch Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/duct-tape-selling-john-jantsch
Aug 12, 2016 • 54min
083 Disruptive Marketing by Geoffrey Colon
"Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" by Geoffrey Colon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/disruptive-marketing-geoffrey-colon
Aug 5, 2016 • 41min
082 How to Get a Meeting with Anyone by Stu Heinecke
Stu Heinecke, a Wall Street Journal cartoonist and Hall of Fame marketer, discusses his innovative book on contact marketing. He shares the art of using humor and creativity to engage high-level decision-makers effectively. Listeners will learn about a daring marketing tactic that turned a $10,000 ad investment into a $350 million sale. Heinecke emphasizes the importance of authentic connections over flashy sales stunts, highlighting how genuine outreach can significantly impact business success and cultivate strong relationships.
Jul 29, 2016 • 43min
081 Chief Customer Officer by Jeanne Bliss
"Chief Customer Officer : Getting Past Lip Service to Passionate Action" by Jeanne Bliss Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/chief-customer-office-2.0-jeanne-bliss
Jul 22, 2016 • 57min
080 The Business of Choice by Matthew Willcox
"The Business of Choice: Marketing to Consumers' Instincts" by Matthew Willcox Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-choice-mathew-willcox
Jul 15, 2016 • 38min
079 The Sales Development Playbook by Trish Bertuzzi
"The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales" by Trish Bertuzzi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sales-development-playbook-trish-bertuzzi
