The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Nov 25, 2016 • 46min
098 Malcolm McDonald on Marketing Planning
“Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy” by Professor Malcolm McDonald Click here to read the show notes! https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-marketing-planning
Nov 18, 2016 • 52min
097 The Science of Selling by David Hoffeld
"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-science-of-selling-david-hoffeld
Nov 11, 2016 • 48min
096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips
Kim Walsh-Phillips, co-author and CEO of Elite Digital Group, shares her expertise on measurable social media marketing. She critiques the entertainment focus of football commercials, pushing for accountability. The discussion emphasizes the power of lead magnets and strategic planning while navigating the complexities of data compliance. Kim highlights effective email marketing and blogging for customer engagement, along with the critical need for actionable marketing strategies that produce tangible results. Tune in for innovative insights that transform your approach!
Nov 4, 2016 • 45min
095 The Brain Audit by Sean D'Souza
"The Brain Audit: Why Customers Buy (and Why They Don't)" by Sean D'Souza Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-brain-audit-sean-dsouza
Oct 28, 2016 • 42min
094 Getting Better with Age by Peter Hubbell
"Getting Better with Age: Improving Marketing in the Age of Aging" by Peter Hubbell Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/getting-better-with-age-peter-hubbell
Oct 21, 2016 • 47min
093 Aligned to Achieve by Tracy Eiler
"Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/aligned-to-achieve-tracy-eiler
Oct 14, 2016 • 56min
092 What Customers Crave by Nicholas Webb
Nicholas Webb, best-selling author, and speaker on customer experience and innovation discusses the changing landscape of customer service, the importance of understanding customer personas, resolving conflicts with upset customers, and integrating customer experience into an organization's DNA.
Oct 7, 2016 • 50min
091 The Only Sales Guide You'll Ever Need by Anhtony Iannarino
"The Only Sales Guide You'll Ever Need" by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-only-sales-guide-youll-ever-need-anthony-iannarino
Sep 30, 2016 • 44min
090 Pre-Suasion by Robert Cialdini
Robert Cialdini, Regents Professor Emeritus of Psychology and Marketing, shares insights from his groundbreaking work on persuasion. He introduces the concept of 'pre-suasion,' demonstrating how to influence audiences before delivering a message. Engaging anecdotes highlight the power of mystery in storytelling and how aligning messages with personal experiences boosts engagement. Cialdini also discusses the ethical dimensions of persuasion, emphasizing honesty and addressing weaknesses to build trust in marketing and leadership.
Sep 23, 2016 • 49min
089 High-Profit Prospecting by Mark Hunter
"High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results" by Mark Hunter Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/high-profit-prospecting-mark-hunter
