
Thoroughly Considered
A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.
Latest episodes

Oct 5, 2023 • 57min
104: Pearlescent?
Myke, Tom, and Dan chat about the new Limited Edition release, the final days of the Keen campaign, and then have a lengthy discussion about Jony Ive’s reported collaboration with OpenAI.
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership Limited Edition 009 – Studio Neat Kaweco Liliput Fireblue Fountain Pen Review — The Pen Addict Keen: A compact, durable, and retractable utility knife – Kickstarter AI Wearables: What’s New?. AI pin, tab, rewind pendant… | by Valerie | Dare To Be Better | Oct, 2023 | Medium Meta’s Mark Zuckerberg on Threads, the future of AI, and Quest 3 - The Verge Mark Zuckerberg: First Interview in the Metaverse | Lex Fridman Podcast #398 - YouTube

Sep 7, 2023 • 41min
103: BxCttr
Myke asks Tom and Dan about the Keen campaign's progress and received feedback. They discuss the St. Jude fundraiser and details on the Thoroughly Considered raffle for a special Mark One pen.

Aug 17, 2023 • 1h 10min
102: Keen
The hosts discuss their new Kickstarter project Keen, a high-quality utility knife. They talk about the design decisions, pricing, and the success of the campaign. They also discuss the potential uses of the product and finding a photographer. In addition, they express disappointment with a new monitor.

Jul 19, 2023 • 55min
101: The Last Detail with Stephen Hackett
On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between.
Today’s guest is Stephen Hackett, and founder of 512pixels.net and cofounder of Relay FM, the home of this very podcast. His object is the iMac G4.
Guest Starring: Stephen Hackett
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership 512 Pixels Stephen Hackett - Relay FM Steve Jobs introduces the Sunflower iMac & iPhoto - Macworld SF (2002) - YouTube Apple - iMac G4 and iLife Introduction (2002) - YouTube The advent and evolution of Apple's digital hub | iMore Apple - iMac G4 "Lamp" ad (2002) - YouTube iMac G4 review: Bold system avoids the sophomore slump | Macworld Apple Unveils the New iMac - Apple The iMac product page – Wayback Machine Has anyone been able to reassemble the iMac G4 neck? : r/VintageApple G4 iMac - neck extension disengagement | MacRumors Forums The iMac G4 - YouTube Removing Bottom of iMac G4 15" 700 MHz EMC 1873 - iFixit Repair Guide Dieter Rams - Wikipedia

Jul 2, 2023 • 1h 10min
100: Embodied Energy
It’s episode 100! For this very special extravaganza, Myke, Tom and Dan decided to record a very normal episode of Thoroughly Considered. Topics include the Apple Vision Pro, Dan’s new computer, the Mark Three, and a couple follow-up items.
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership Thoroughly Considered #1: Introductions - Relay FM DockKit | Apple Developer Documentation Material Dock – Studio Neat PopGrip for MagSafe Phone Grip for MagSafe | PopSockets Dell’s 32-inch 6K monitor is a more affordable alternative to Apple’s pro display - The Verge Cortex #143: Apple Vision Pro: Experiencing the Future - Relay FM Mark Three – Studio Neat

May 31, 2023 • 1h 9min
99: The Last Detail with Jason Fried
On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between.
Today’s guest is Jason Fried, the cofounder and CEO of 37 Signals, the company behind Basecamp and Hey. His object is the Lange 1.
Guest Starring: Jason Fried
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership Understanding Lange 1 - 101.027x - LANGEPEDIA A. Lange & Söhne - Wikipedia A. Lange & Söhne Lange 1 - The Definitive Guide A. Lange & Söhne Lange 1: The Complete Guide to the Iconic Collection | Teddy Baldassarre Why Is The Lange 1 Design Considered Perfect? - YouTube Rolex Submariner - The divers’ watch Maximilian Büsser and Friends DATOGRAPH UP/DOWN | A. Lange & Söhne LANGE 1 PERPETUAL CALENDAR | A. Lange & Söhne LANGE 1 TIME ZONE | A. Lange & Söhne Clickspring - YouTube Watch A. Lange & Söhne Lange 1 Time Zone | Lange 1 136.029 White Gold - Black Dial - Strap Hand-stitched Alligator Leather Dieter Rams Good Design Principles - Wikipedia

May 12, 2023 • 1h
98: The Pricing of Things
Myke, Tom, and Dan begin with some Red Nose follow up (as one does), then have a long discussion about how to price products.
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership Red Nose Day Red Nose | Walgreens Jony Ive designs King Charles III’s flora-inspired coronation emblem - Design Week Huge Apple leak shows iPhone plans through 2027 – BGR Apple Q2 2023 results: $94.8B revenue, better than expected (with charts!) – Six Colors Ben Thompson's Pricing Tweet App Store pricing upgrades have expanded to all purchase types - Latest News - Apple Developer Panopad – Studio Neat

Apr 6, 2023 • 60min
97: Plateaus
Myke, Tom, and Dan chat about the big business changes happening at Studio Neat. Then, a Dan’s Tech Corner about iPhone longevity and cases.
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership Airtable MagEZ System – PITAKA Daring Fireball: The Case of the iPhone Case Poll

Mar 9, 2023 • 1h 12min
96: How Much Could a Banana Cost?
They discuss the design and functionality of a specific object, including the strength of the elastic and their experiences using it. They speculate on future design tweaks and compare it to other available options. The speakers delve into their experiences of using social media platforms like Instagram, TikTok, and YouTube to promote their content. They discuss the effectiveness of Instagram reels and the surge in orders for a friend's online store due to a viral TikTok video.

Feb 22, 2023 • 1h 12min
95: The Last Detail with Christina Warren
On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between.
Today’s guest is Christina Warren, a journalist turned developer who currently works as the senior dev advocate at GitHub, while also hosting the podcasts Overtired and Rocket. Her object is the Sharp MD-MT15 MiniDisc player.
Guest Starring: Christina Warren
Links and Show Notes: Support Thoroughly Considered with a Relay FM Membership Nokia Lumia 800 - Wikipedia MiniDisc - Wikipedia Sharp MD-MT15 / MD-MT16 / MD-MT20 [MiniDisc Wiki] Sony MZ-N1 [MiniDisc Wiki] Early 'Jony' iPhone concept shows Sony design influence - The Verge Palm Vx - Wikipedia Sony Signature Series NW-WM1ZM2 Walkman Digital Music NWWM1ZM2 I tried using AI. It scared me. - Tom Scott - YouTube Oppo Find N2 Flip review: big screens at a better flipping price - The Verge Dieter Rams - Wikipedia MDCP: Portable MiniDisc Recorders Product Table sharp_imdr580_red.jpg 618×800 pixels