The hosts discuss their new Kickstarter project Keen, a high-quality utility knife. They talk about the design decisions, pricing, and the success of the campaign. They also discuss the potential uses of the product and finding a photographer. In addition, they express disappointment with a new monitor.
Studio Neat focuses on creating high-quality tools that bring joy to users.
The Keen utility knife is designed to provide a superior experience with attention to detail and durability.
Studio Neat aims to establish themselves as a heritage brand known for high-quality, enjoyable tools.
Deep dives
Creating High-Quality Tools to Elevate Everyday Experiences
Studio Neat, led by Tom Gerhard and Dan Provo, discusses their approach to entrepreneurship and product design in their podcast. They focus on creating tools that enhance daily tasks and bring joy to users. They aim to make long-lasting, high-quality products that provide a delightful experience every time they are used, challenging the notion that utility knives and other tools have to be cheap. They emphasize the importance of investing in objects that are designed to last and evoke a sense of pride and satisfaction in their owners.
The Journey towards Designing the Keen Utility Knife
Tom and Dan explain the process of developing their latest product, the Keen utility knife. The inspiration for the knife came from the need for a tool that excelled at opening boxes, offering both functionality and joy in the use. They explored different materials and options, ultimately landing on a design that felt comfortable and substantial in the hand. The Keen knife seeks to provide a superior experience compared to other utility knives on the market, with careful attention to detail and durability.
Changing Perception of Costly Products and Building Trust
Studio Neat reflects on the challenges of creating more expensive but high-quality products. They acknowledge that the Keen utility knife may be seen as costly compared to cheaper alternatives, but they believe in the value of prioritizing exceptional design and long-lasting performance. Building trust with their audience is crucial, as they navigate Kickstarter campaigns and advertisements to reach a wider market. They aim to establish themselves as a heritage brand, known for creating high-quality, enjoyable tools that stand the test of time.
Disappointment with Dell Monitor and Comparison to Apple Display
The speaker shares their disappointment with the Dell monitor, specifically mentioning the drop shadow around the rim of the display and the poor quality camera. They also express that 32 inches felt too big and exhausting to use. Additionally, they mention that the Dell monitor's panel quality was not on par with Apple displays. They also discuss the difference between the nano texture glass on the studio display and the matte display on other monitors, stating that the matte display did not look as good as they had expected.
Considerations on Monitor Stand and Purchasing Decisions
The speaker briefly touches upon the stand of the Dell monitor, stating that they didn't spend enough time using it to form a strong opinion. They mention that the Dell monitor's looks were not appealing and that they covered the logo with a wooden block. They conclude by emphasizing that the Dell display was a big disappointment overall and advise against getting it.
Myke chats with Tom and Dan about their new Kickstarter project: Keen, a high quality retractable utility knife. They discuss the design decisions, the pricing, how the campaign is going… all manner of things. The show closes with a bit of follow up about Dan’s saga with a 32” 6k Dell monitor.