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Thoroughly Considered
103: BxCttr
Sep 7, 2023
Myke asks Tom and Dan about the Keen campaign's progress and received feedback. They discuss the St. Jude fundraiser and details on the Thoroughly Considered raffle for a special Mark One pen.
40:58
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Quick takeaways
- The hosts reflect on the challenges of marketing a unique product, emphasizing the importance of finding the right story and resonating with potential customers.
- The hosts rationalize their pricing decisions, asserting that their costs reflect the quality and value of their product, and they express confidence in the value proposition they offer.
Deep dives
Kickstarter campaign and the effectiveness of ads
The podcast hosts discuss their Kickstarter campaign and the use of advertising to promote it. They mention that the ads did not work as well as expected and discuss their experience working with a Kickstarter advertising company. They note that they were hesitant to invest heavily in ads in the past due to uncertainty about their product's market and story. They also mention that they experimented with different ad strategies but did not see enough traction to justify a significant increase in ad budget.
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