Studio Neat's Successful Holiday Season

Tom Gerhard and Dan Provo from Studio Neat discuss their holiday season, which happened to be their biggest one yet. Despite investing in paid ads, the revenue was significantly higher, but the shift to lower margins due to ads took some getting used to. They reflected on the success of their email marketing strategy, which included multiple email promotions during different times of the holiday season to cater to different customer needs. They also discussed the importance of being thoughtful in their email communications, providing value and useful information to their customers.