Nate’s landing page hasn’t been converting. Today, we dive into a tear down of what’s good, what’s missing and how we can improve it. You can find the video version of this episode at: https://joshho.substack.com/p/c18f4386-f062-463e-9f31-8d632de6e2ea This is episode 73

This week we talk about the common advice to “raise prices”. Josh talks about where this can go wrong and how he thinks about pricing. Links: Peep Leja - podcast episode - https://podcasts.apple.com/us/podcast/laying-the-foundation-for-long-term-company-alignment/id1575516851?i=1000601807767 This is episode 72

Do you have trouble remembering the names of software tools? We do too! Today, we talk about SaaS names and how some stick and some are impossible to remember. This is episode 71

Today Josh has an idea for a site map research tool that could be in Nate’s wheel house. We bat it around and figure out what the key product is and what next steps would be. We also talk about learning by exploring and listening to others. This is a huge part of how Nate & Josh learn and it’s neat to hear about their experiences with this. This is episode #70

Nate's been reading and today we discuss his questions on SaaS strategy and company management. SaaSTR Drift Article: https://www.saastr.com/10-lessons-learned-scaling-to-1b-valuation-with-drifts-co-founders-david-cancel-and-elias-torres-pod-626-video/ The Hard Thing about Hard Things By Ben Horowitz https://www.amazon.ca/Hard-Thing-About-Things-Building/dp/0062273205 This is episode 69

Emil Shour is a long time demand gen builder. He’s worked with fin-tech, prop-tech and other saas companies over the last number of years. Today, we ask Emil all our SEO questions.

Today we review 2022 and make some big goals for 2023. What do you think our most listened to episode of 2022 was? What should Nate & Josh focus on this year? Find out more on today's pod This is episode #67

Vitamin and painkiller products are a classic analogy used in SAAS circles. Which type of business would you prefer to operate? Why? And perhaps the larger question, are these actually useful ways to describe a business? Let us know what you think! We’re always reachable on Twitter Josh is @jlogic, Nate is @natebosscher

This week we talk about selling brown sugar water and why netflix would want you to watch more tv. Have you seen the Pepsi Where's my Jet documentary on netflix? They've got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing? We've all hit that feature on netflix that auto-plays the next episode in the show. Why would netflix do that? It costs them more bandwidth, people go through shows faster, people aren't re-enforced to ask for more. What's going on here? Nate and Josh have some ideas. Want to hang out online? Come find us at @natebosscher and @jlogic on Twitter

Josh and his team take another look at the positioning of Referral Rock. Today we talk through some of the exercises and factors he'll use with his team.