The podcast discusses swipe files and how they can benefit the creative process. They also explore the influence of swipe files on work and shaping company culture. The importance of discussions and common understanding is emphasized, along with the concept of using swipe files and spirit animals for inspiration. Contrasting approaches to taking action are also discussed.
Swipe files are collections of inspiration and ideas used for future projects.
Creating a 'spirit animal' collection helps in finding companies or products with similar goals for creative inspiration.
Deep dives
Using Intermittent Fasting for Health Benefits
The hosts discuss their experiences and benefits of practicing intermittent fasting. They use an app to track their fasting periods and find it helpful for cleansing and resetting their eating habits. Intermittent fasting also serves as a way to control junk food consumption and promote healthy eating habits.
The Concept of Swipe Files
The hosts explore the idea of swipe files, which are collections of inspiration and ideas used by marketers, designers, and creatives. Swipe files are used to store examples of design, marketing copy, and other creative references for inspiration and reference in future projects. They discuss different formats for swipe files, such as screenshot collections, bookmarked websites, or using software tools like Airtable and OneNote.
Creating a Design Inspiration Board
The hosts share their own experiences in organizing and curating design inspiration. They discuss how they use Asana as a collaborative platform for creating design inspiration boards. They explain the benefits of categorizing and annotating design examples, allowing team members to contribute and discuss design choices, and how it helps in refining and aligning the company's design taste and choices.
Building a 'Spirit Animal' Collection
The hosts introduce the concept of a 'spirit animal' collection, where they curate a list of companies or products that have similarities or commonalities with their own business. They explain how they analyze these spirit animal companies for design, copywriting, or other ideas that align with their own goals and strategies. These collections serve as a source of creative inspiration and reference for their respective areas of focus.
On the show today, Josh tells us all about Swipefiles, how it helps his creative process and his team. We also into how Josh tracks interesting companies and ideas.
Links:
- Corey Haines: https://twitter.com/coreyhainesco
This is episode 88.
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