
Searching For SaaS
A podcast with a fresh perspective on the stages of building a SaaS business
Latest episodes

Jun 18, 2025 • 28min
The Exploration Process but in Reverse
On the show today Nate & Josh discuss the exploration process on Nate’s project - OrderTRK. We dig into feedback loops, stages of exploration and the backwards GTM approach Nate is using.
This is episode 126

Jun 4, 2025 • 37min
Invalidation Moves The Needle
Today on the show, we stumble upon invalidation. Nate shares an update on his customer service project and how invalidation helped him overcome setbacks in the process. Josh weighs in with ways he’s using it in his business and suggests how Nate can move forwards.
This is episode 126

Apr 9, 2025 • 41min
5 Ideas to Find First Customers in 2025
Today on the show Nate shares how the customer interview pipeline is going. Josh weights in with some modern strategies on how to make contact with Nate's target audience.
Links:
- Jason Lemkin GTM - https://open.spotify.com/episode/1ol2xgMUUlkFSC9SfwTONl?si=1341698660ee46e2
- Jason Lemkin ChatBot - https://www.delphi.ai/saastr/talk
This is episode 124

Mar 26, 2025 • 32min
Lighting Bolts, Anti-sales Calls, and Removing Steps
Dive into the exciting world of customer interviews to uncover killer features that resonate. Learn how to sidestep common sales triggers and engage users for valuable feedback. Discover the age-old wisdom that simplicity wins—successful solutions should remove obstacles for customers. Plus, hear about a high school student’s innovative AI app that tracks food, blending youth creativity with tech! The conversation also touches on the nuances of professional follow-ups and balancing customization with broad software appeal.

Feb 26, 2025 • 39min
What is a growth team? and Nate’s Frustration with Cold Outreach
Discover the pivotal role of growth teams in business dynamics, with insights on the importance of a 'north star metric' for direction. Explore strategies to optimize cold outreach, emphasizing transparency and personal branding for better engagement. Hear personal anecdotes that illustrate the challenges of understanding customer needs and the nuances of effective outreach. Plus, enjoy a lighthearted chat about the quirks of online shopping for new glasses!

Feb 12, 2025 • 38min
8 Concepts to Improve Odds of SaaS Success
Today on the show Nate & Josh pull together some credible ideas on how to improve our odds of success building a SaaS. In a world of conflicting advice, we’re looking for repeatable, credible advice from people who have actually been successful in the trenches.
Links:
- My First Million: https://www.youtube.com/watch?v=qkcFcwb6mk0&list=PLWloxQyF_2n4aCanY4Y45HLTY2zoeZF8U&index=9
- Jason Cohen: https://longform.asmartbear.com/startup-drake-equation/
- Lenny Podcast: https://www.lennysnewsletter.com/podcast
This is episode 121

9 snips
Jan 29, 2025 • 37min
Studying competition isn’t the answer
A market may seem daunting, but there are hidden opportunities waiting to be discovered. The discussion emphasizes the importance of understanding target audiences and engaging directly with customers. Personal engagement is highlighted as a key strategy for differentiating a business and reducing churn. They delve into the significance of optimizing application imagery and mastering landing page design to improve user experience and engagement. Effective communication and user needs are critical in navigating competitive dynamics, particularly in SaaS.

Jan 15, 2025 • 35min
Narrowing the Search by Flipping the Focus
Today on the show Josh and Nate talk about narrowing the search for a new SaaS. They recap Josh’s bootstrap business idea search framework and discuss a new focus to help narrow the search field.
Links:
- https://x.com/hnshah/status/1875997046219645270?t=6EfbrvsoqwuaBeIk41E9cQ&s=19
This is episode 119

Dec 25, 2024 • 43min
Nate’s Got Big News!
Today on the show, we discuss some big changes for Nate and Josh weighs with his method for validating early stage bootstrapped business ideas.
This is episode 118

Dec 4, 2024 • 37min
Go/no-go on conference attendance as a busy startup founder
Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit.
Links:
Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT
Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/
ChatGPT Customer Interviews: https://www.systm.co/post/can-chatgpt-replace-customer-interviews
AI Customer Exploration: https://www.app.supercopy.ai/
This is episode 117