

Searching For SaaS
Josh Ho & Nate Bosscher
A podcast with a fresh perspective on the stages of building a SaaS business
Episodes
Mentioned books

Jan 15, 2025 • 35min
Narrowing the Search by Flipping the Focus
 Today on the show Josh and Nate talk about narrowing the search for a new SaaS. They recap Josh’s bootstrap business idea search framework and discuss a new focus to help narrow the search field.
Links:
- https://x.com/hnshah/status/1875997046219645270?t=6EfbrvsoqwuaBeIk41E9cQ&s=19
This is episode 119 

Dec 25, 2024 • 43min
Nate’s Got Big News!
 Today on the show, we discuss some big changes for Nate and Josh weighs with his method for validating early stage bootstrapped business ideas.
This is episode 118 

Dec 4, 2024 • 37min
Go/no-go on conference attendance as a busy startup founder
 Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit.
Links:
Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT
Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/
ChatGPT Customer Interviews: https://www.systm.co/post/can-chatgpt-replace-customer-interviews
AI Customer Exploration: https://www.app.supercopy.ai/
This is episode 117 

Nov 20, 2024 • 59min
Two-Time SaaS Operator Aaron Weiche Shares Tactics, Strategy and His Story
 Today, we chat with Aaron Weiche co-founder of LeadFerno and CEO at GatherUp. Aaron shares his take on the current SMB market, how he grew LeadFerno, GatherUp and his strategy for the future.
You can find Aaron at https://www.linkedin.com/in/aaronweiche/ 

Oct 23, 2024 • 30min
Yay traction! But how should Nate respond to the “do you white-label” question?
 Today on the show we talk about responding to partnership inquiries. We go through everything from white labelling, reselling, affiliates and specific customization. Josh shares some of his experience from the trenches as we think through these ideas.
This is episode 115 

Sep 25, 2024 • 47min
15yrs+ growing LessAnnoyingCRM with cofounder Tyler King
 Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy!
You can find Tyler at:
- Twitter: https://x.com/TylerMKing
- Company: https://www.lessannoyingcrm.com/
- Podcast: https://www.startuptolast.com/
This is episode 114 

Aug 28, 2024 • 29min
Putting Market Research in it’s Box
 Today, we talk about our methods and approach to competitive and technical research. Let’s dive in!
This is episode 113 

Jul 31, 2024 • 37min
Luggage, Soup and an Unexpected Marketing Dilemma
 Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food.
We also discuss the most urgent question your startup needs to answer: Why Buy Now?
This is episode 112
Links:
Bags Fly Free vs Soup is Good Food
https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/
Dave Kellogg Podcast
https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK
Ruben Gamez on Twitter
https://twitter.com/earthlingworks/status/1815165607144513572
Why Buy Now? The Most Urgent Question Your Startup Needs to Answer
https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0 

Jul 17, 2024 • 34min
Double down, Give up or Something else?
 Today we’re talking about personal strengths, weaknesses and where to focus your attention. Nate & Josh are pretty sure they’re uncommon approach works much better than the status quo.
This is episode 111 

Jul 3, 2024 • 32min
‘People don’t change’ might just change you
 Today on the show we talk about patterns in prospects, co-workers and even our families that change how we approach sales, management and life. It’s a full bag of truisms that have impacted us in unexpected ways.
This is episode 110 


