Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/ Dave Kellogg Podcast https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK Ruben Gamez on Twitter https://twitter.com/earthlingworks/status/1815165607144513572 Why Buy Now? The Most Urgent Question Your Startup Needs to Answer https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0