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Searching For SaaS

Latest episodes

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Jan 17, 2024 • 38min

Nate’s 2 month Sales challenge!

On the show today, we talk about marketing Nate’s testing project from 0 to 200MRR. Josh has lots of questions. Let’s start off 2024 with a bang! This is episode 98
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Jan 3, 2024 • 10sec

Happy New Year!

Happy new year everyone! We're working on some new episodes for you. See you soon!
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Dec 20, 2023 • 34min

Talking to competitors: insightful or terrible?

The podcast discusses the balance of discussing info, insights, and mental preparation when talking to competitors. They also explore stress management, technical difficulties, concerns about sharing technical details, big unlocks, betrayed trust in partnerships, and challenges of partnerships.
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Dec 6, 2023 • 36min

Mistakes on CMS Choices and Josh’s No-Code Project

Today on the show we talk about tech for marketing sites (wordpress, headless CMS, web flow…) and Josh tells us about his experience building a little no-code project. Links: Jesse Hanley https://twitter.com/jessethanley This is episode 95
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Nov 22, 2023 • 35min

Business Retreats & Building Community

On the show this week, we talk about business retreats and why some are so great! There are things we love, and things we’d rather avoid and today we talk about it all. This is Episode 94
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Nov 8, 2023 • 39min

A/B Testing Tools, Approaches, and Experiment Logs

Today on the show we dive into the world of A/B testing and the tools around that. This is episode 93
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Oct 25, 2023 • 42min

Quick takes on Categories, WOM and Frameworks

Christopher Lockhead, a category creation expert, and Nilan Peiris, a word of mouth specialist, discuss topics such as category creation, word of mouth marketing, abandoning business frameworks, and the shutdown of Google Podcasts. They also touch on their experiences with COVID shots, sharing content lists, and transitioning to a new podcast player. In addition, they talk about the importance of customer value, counterpositioning, and their criticism of a previous guest's behavior.
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Oct 11, 2023 • 53min

Colin Nederkoorn on growing Customer.io, pricing and branding

Today on the show we’re joined by Colin from Customer.io. He takes on the journey of building an integrated messaging platform and his thoughts on pricing and branding. Colin’s Twitter: @alphacolin This is episode 91
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Sep 27, 2023 • 43min

4 Validation Strategies and Honing Value Props

Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what’s worked for them and which methods they think are the most effective. Lenny’s article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup This is episode 90
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Sep 13, 2023 • 41min

Brainstorming Marketing Strategy for Testing Taxi

The hosts discuss reaching the audience for Testing Taxi, messaging, and early MVPs. They also talk about shifting focus from implementation to strategy and inviting a founder as a guest. Additionally, they explore programmatic strategies for SEO, differences between manual and automated testers, and determining the goodness level for an MVP. The chapter also emphasizes thorough testing and improvement.

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