The hosts discuss reaching the audience for Testing Taxi, messaging, and early MVPs. They also talk about shifting focus from implementation to strategy and inviting a founder as a guest. Additionally, they explore programmatic strategies for SEO, differences between manual and automated testers, and determining the goodness level for an MVP. The chapter also emphasizes thorough testing and improvement.
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Quick takeaways
A polished minimum viable product (MVP) that meets the needs of the target audience and delivers value is crucial for success.
Understanding the specific needs and challenges of potential customers, particularly manual testers, is essential for refining the features of Testing Taxi.
Deep dives
The Importance of a Good MVP
The podcast episode discusses the importance of creating a polished minimum viable product (MVP) that provides value and solves a problem for users. The speaker emphasizes that a good MVP is necessary because it requires users to change their workflow and must be able to effectively solve their problem. While there is no set definition for how good an MVP needs to be, the key is to ensure that it meets the needs of the target audience and delivers value.
The Pivot to a Chrome Sidebar
The podcast episode highlights the pivot in the direction of Testing Taxi, where it now focuses on being a chrome sidebar tool for testers. This tool aims to assist manual testers by providing suggestions, tips, and copyable text for different types of testing scenarios. The speaker mentions the plans to test the tool internally and with friends before a wider release to ensure a level of polish and usefulness.
Voice of Customer vs. Voice of Prospect
The episode explores the distinction between the voice of customer and the voice of prospect. The speaker emphasizes the importance of talking to prospects and understanding their specific needs and challenges. In the context of Testing Taxi, the voice of prospect refers to potential customers, particularly manual testers, who could benefit from the tool. Incorporating feedback from potential customers helps refine the tool's features and ensure it provides maximum value.
The Nuances of Audience Targeting in Content Marketing
The podcast delves into the nuances of audience targeting in content marketing. It discusses the different approaches required when targeting manual testers and more technical testers. The speaker mentions the use of LinkedIn to reach manual testers and the focus on SEO-driven content to engage technical testers. The importance of understanding the needs and intent of each audience is stressed, as well as the need for a good product to deliver on those needs.
Today on the show Nate & Josh look at Testing Taxi and how to reach the audience - and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one!
Links:
- https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/
- https://sparktoro.com/blog/modern-content-marketing-your-new-growth-flywheel/
This is episode 89
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