

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Jan 25, 2021 • 1h 5min
Elina Arponen: Opportunities In Chat Based Games
Elina is the CEO of Quicksave, a Finnish developer on the forefront of chat games. They are defining the game space on messaging apps and she's here to share a bit of what she knows.
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To learn more about the show or our online business matchmaking events for indie developers visit: https://indiegame.business
Indie Game Business is produced by The Powell Group: https://www.powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: https://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Jan 12, 2021 • 1h 6min
Interview with Nika Nour, Executive Director of the IGDA Foundation
Nika has spoken in the past at our conference but this was the first time we've had her on the podcast. The pandemic has thoroughly disrupted the work the IGDA Foundation does to help studios and individuals around the world. We spoke on how they have adapted to the change and the new work that's being done for 2021.
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To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Dec 23, 2020 • 1h 1min
6 Lessons from 6 Years of Player-First Community Management
Chad started building communities for games because he wanted his team to become the best alliance in Game of War. While on the journey, he discovered and solved a lot of problems within the community of that game, and turned authentic community building into a business. This session will cover the six major lessons he's learned and how you can approach each one.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Dec 22, 2020 • 55min
How to Start Your Video Game Studio - Views from a Lawyer's Perspective
As an attorney in the game industry for over 25 years and having represented a large number of game studios from their start, I will do an overview of issues that developers wishing to start their own studio should consider:
- Should they incorporate?
- How should they structure ownership?
- How should they handle employees and subcontractors?
- How should they handle negotiations with publishers?
- Do I need a lawyer?
- How do I use lawyers and other professionals once I've hired them?
- When should I start thinking about these issues?
- How much will it cost?
As well as many other practical considerations.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Dec 21, 2020 • 60min
Live AMA With Kickstarter Director of Games Outreach - Anya Combs
Anya is back to answer all your Kickstarter questions live during the conference, tune in to learn how to prepare a campaign, best practices, and pitfalls to avoid.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Dec 20, 2020 • 1h 17min
Establishing a Brand For Your Indie Game Studio With Trevor Dudeck
Trevor Dudeck, Co-Founder of Lemonade, joins us to discuss why it is important for developers to establish a brand early and how they can grow it.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Dec 17, 2020 • 58min
The New Video Game Landscape, 2020
Takeaway: Audience members will walk away with +6 on all industry intelligence rolls.
We knew beforehand that 2020 would be a transitional year for the $120bn video games business. Major platform manufacturers like Sony and Microsoft are gearing up to release their new consoles, and a string of new competitors, including Amazon, Google, and Facebook have been aggressively investing in cloud gaming. What we didn’t know in advance was how the shift to digital gaming would accelerate as a result of a health crisis and economic collapse. In this presentation we’ll review the current state of the games business in its newfound role as a ’safe haven’ for investors, the new drivers of change, and how this is expected to alter the industry’s landscape in the years to come. Prior knowledge about the industry, while helpful, won’t be necessary to attend.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Dec 16, 2020 • 57min
How to Improve Your Game's Retention & Monetization Through Data-Driven Experimentation
Retention and monetization is the core to free-to-play games. They define your customer life time value and how profitable your game is going to be. During this session, we will learn about why customer life-time value (LTV) is important and how it is the key to making highly profitable games. We will then learn how to use an A/B test plan to incrementally improve LTV. We will do this by
1. Identifying bottle necks in your game that lead to lower retention and monetization.
2. Creating an A/B test plan to improve these bottle necks in the most effective way.
3. Executing your A/B test plan to (hopefully) eliminate those bottle necks.
4. Learning from the outcomes and remembering them when you are designing game mechanics or user interfaces in the future.
In addition, we will also learn how to use A/B testing as a way to safely roll out releases to reduce the risk of negatively impacting retention and monetization.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Dec 15, 2020 • 57min
Unpacking Game Jams and Events in Africa and Beyond in 2020
Gain further insights from a two week gamathon which occurred in Africa in 2020, what the future holds as well as how online events are connecting the industry.
thatIn 2020, with COVID-19 occurring, many events had moved digital. During this time, Africacomicade was started where a two-week gamathon occurred. Join your host Sean and one of the founders of Africacomicade to hear more about the event, future plans and how online events are connecting the industry.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Dec 15, 2020 • 1h 11min
A Conversation With a New Distribution Platform for Video Games - VoxPop Games
Everything VoxPop can be found below:
https://linktr.ee/voxpopgames
https://discord.gg/GQ4hwrr
https://twitter.com/VoxPopGames
https://www.twitch.tv/voxpopgames
https://www.linkedin.com/company/voxpopgames/
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie