

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Dec 15, 2020 • 1h 10min
How 2020 lead to innovation and a chance to reset in-game advertising w/ Jonathon Troughton
Frameplay's CEO is here discussing what's changed in in-game advertising and best practices for 2021.
frameplay.gg
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Nov 30, 2020 • 1h 13min
How A One Person Studio Runs a Successful MMO with Alex Winchell
Alex has been running Politics & War Online for six years and he's had over 200,000 players in that time. An interesting talk on his experience over the years, how he did it, and what's next for him.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Nov 21, 2020 • 1h 8min
From Tabletop To Desktop w/ Tom Young of Nomad Games
The UK's Nomad Games has a history of bringing great board games like Talisman, Smash Up, and Fury of Dracula to the digital space. We sat down with Tom Young to discuss how it's all done and answer questions from our community as well.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Oct 26, 2020 • 58min
Grow your game profitably - Optimal Paid User Acquisition with Bao Dong from Google
Paid User Acquisition is one of the key ways to scale your game to new heights. This session will focus on the best practices to make your paid user acquisition as effective and profitable as possible. We will also introduce the latest product updates and all of the tools available to you, including Google Ads App Campaigns and Google Analytics for Firebase.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Oct 22, 2020 • 54min
Showcasing Your Indie Game at a Expo: Physical or Virtual with Grover Wimberly
This seminar is for indie game developers newly starting out on how they can best demonstrate their games at a convention or online exhibition and how to get a good first impression from a constantly coming-and-going audience.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Oct 21, 2020 • 52min
The Evolution of Game PR and Marketing with Michael Brown
A look at the current situation of conducting PR + marketing for video games. From magazine reviews to user reviews on the web, to influencers, to.....
Michael will discuss what's new in the world of PR and marketing and we'll answer all the burning questions you have.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Oct 20, 2020 • 56min
A Legal Perspective on the Business of Games with Paul Lanois
This session will present some of the recent legal developments which have a direct impact on the gaming industry. Topics to be discussed include privacy law (such as GDPR and CCPA), loot boxes, new EU rules in relation to marketplaces, etc.
Whether you are an indie game developer, an 'AAA' game developer or a game publisher, join us as we discuss important steps to keep your game(s) and company compliant with the law. We will go through digital legislation applicable to the gaming industry and provide practical tips on:
- Which laws you should pay attention to,
- What you should do to comply with these new laws, and
- The consequences of not complying.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Oct 17, 2020 • 1h 4min
Shiz Suzuki on AT&T's Unlocked Games Competition for Women Game Developers
AT&T's Head of Sponsorships joins us to discuss the AT&T Unlocked Challenge and why they're stepping up with a $50,000 prize for women game developers.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Oct 14, 2020 • 49min
Building Better Worlds through Game Culturalization with Kate Edwards
With over 30 years of experience in digital media as a geographer and culturalization strategist, and 27+ years in games, Kate Edwards has been involved in the creation of many games, including major titles such as Halo, Fable, Age of Empires, Mass Effect, Call of Duty, and many, many others. She has seen it all when it comes to geopolitical and cultural issues that are often overlooked in content creation and can negatively affect the ability of content to be accepted overseas, and she has seen designers miss opportunities to create more robust worlds that engage the players from diverse cultural backgrounds. Kate will discuss the field of content culturalization and how it can assist game creators with building better game worlds that account for a wider range of cultural and geopolitical considerations.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Oct 9, 2020 • 1h 27min
The State of Indie Game Publishing w/ Modern Wolf CEO Fernando Rizo
Fernando's discussing their publishing strategy, what its like right now in the market, and answering YOUR questions! #videogames #indiegames #gamedevelopment
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness