
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Oct 1, 2020 • 1h 1min
Epic Mega Grants: Insights and Best Practices for your Application with Alan Noon
Epic Mega Grants is the $100 million fund available to creators of all stripes. In this session, attendees will learn about the program itself, and even more importantly, what makes for a great application.
Epic Games has committed $100 million to support game developers, enterprise professionals, media and entertainment creators, students, educators, and tool developers doing amazing things with Unreal Engine or enhancing open-source capabilities for the 3D graphics community. Show us your projects and you could earn a financial grant to help fuel your success!
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Sep 30, 2020 • 56min
What It Will Take to Grow The Video Game Advertising Market. Hint: It's Not Just eSports with Jonathon Troughton
eSports gets the headlines. But the big advertising dollars for video game developers don't and won't only come from eSports.
We see the headlines almost daily about eSports, especially as all major sports leagues had delayed starts in July and August 2020, with teams only playing partial seasons. Advertisers can easily understand eSports sponsorships because they mimic sports sponsorships. But there are more monetization opportunities outside of eSports for video game developers.
This session will discuss why eSports advertising is popular with the press and with advertisers. We will discuss the key elements advertisers look for in investing their media dollars overall, in eSports and in other video game advertising opportunities. Concepts that may be new but important to game developers are 3rd party impression and audience verification, viewability an,d brand lift measurement.
At the end of this session, the audience should have a better understanding of the important issues advertisers think about when investing their media dollars and how that will affect game developers monetization methods moving forward.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Sep 29, 2020 • 1h 43min
Keynote Address: Navigating Today's Business Development Landscape with Phil Adams and Jason Enos
The old adage of “it’s not what you know, it’s who you know” is part and parcel to all aspects of business, but remains critical to success in the world of business development, especially in the entertainment industry. Cultivating and nurturing relationships is a key component, but is easier said than done when you are trying to connect the dots and you don’t have the dots in between. How do you achieve your goals when you don’t know who to approach and/or you don’t have the cache or built up a reputation to open doors easier.
Whether you sit on the licensing, development, content acquisition/creation, publishing or marketing side of the games business and regardless if your new to the business or a veteran working in console, mobile or the “next” thing, this session will provide valuable insights of the do’s and dont’s of business development in today’s environment through guidance, best practices and first-hand account of experiences from distinguished industry veterans.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Sep 25, 2020 • 1h 13min
Indie Game Publishing in Japan - With Bill Swartz
Bill is the CEO of Mastiff Games and they've been publishing for nearly two decades. He's giving insight on the market, how it's different from the west, and how it's evolved over time.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Sep 24, 2020 • 54min
Discord and the Virtual Office with Benjamin Hoyt
Want to know how Ben used Discord to create a humming virtual office? Thanks to the COVID pandemic, many teams have been forced to develop a virtual office. For the first time in the 20 years that he's been managing software development projects, this is the first time where Ben has tried to manage a team without any centralized office, even for the core team members. As a result, he's faced with new challenges and finding new solutions for them, one of which has been so successful that it seemed worth sharing. This is the story of how we turned a free video game chat platform into a humming virtual office.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Sep 21, 2020 • 45min
How to get the most out of your Discord community with Paul Hesling
So you created a Discord server, now what?
A crash course on how to manage your Discord server from it's creation to a healthy, self-sustaining community with the tools and features provided on the platform. We'll dive into basic server setup and presentation, how to lay the groundwork for a non-toxic environment, strategies to keep your audience engaged, and tips on how to promote your community clubhouse to your audience.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Sep 18, 2020 • 1h 10min
Growing a Successful Freelance Business - With Jason Schklar
Today, we are talking with Jason Schklar from UX is Fine! about how he has become a successful freelancer in the gaming industry and things that you need to do to help you succeed.
Jason's LinkedIn - https://www.linkedin.com/in/jschklar/
Jason's Twitter - https://twitter.com/jackalshorns
UX is Fine! Twitter - https://twitter.com/uxisfine
https://uxisfine.com/
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Sep 17, 2020 • 1h 4min
What Video Game Publishers Want To See with Christopher Kassulke
We'll sit down with Christopher and discuss what publishers like HandyGames and THQ Nordic are looking for in today's ecosystem. With so many options out there from PC to PS4/PS%, Xbox Series X to Stadia, then through a bit of mobile in there. It's a confusing and busy world. You need to know what to present for your game.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Sep 15, 2020 • 53min
Building Game Studios that Last with Ed Dille
Listen to the hard-won lessons and insight of game industry pioneers whose game studios have weathered the test of time.
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Sep 8, 2020 • 1h 30min
The Art of the Pitch Deck with Christopher Wulf
You’ve spent months grinding on the prototype of your game, you’ve spoken to some publishers who are interested in funding further development and partnering with you to get this game out. All they need now is your pitch deck to share with their executives to get the final sign off.
Up until this point you’ve used a combination of presentation skills and screenshots/videos of your prototype to show your game off. But what happens when you take away the “you”, and leave nothing but a series of slides? How do you successfully communicate everything you need to without using your voice? How do you generate interest, confidence in your game without your voice? What are the best practices that can increase your chances of success?
While there have been some great talks over the years about how to refine the “elevator pitch”, “how to talk to publishers”, etc., there has not been one that focuses strictly on the process of creating a great pitch deck.
With the pitch deck being such a key component of the pitch and oftentimes being crucial in grabbing the attention of investors and publishers, many developers underestimate the importance of a clean, clear, and concise delivery.
After putting together dozens of different pitch decks over the course of our careers that span from management consulting to startups and now games, Alan Dang and I have begun to find patterns of what makes a good game pitch deck truly stand out. To ensure that we have additional data points outside of our own experience, we have sat down with befriended industry veterans across the board (publishing, investing, platforms - both PC and Console & more) to learn about their approaches. Through analyzing all of these successful decks, we want to show developers the common aspects of successful pitch decks that can stand alone and be able to communicate everything someone needs to know about your game.
Audience Takeaway: Attendees will learn about the process that goes towards creating the 4 C’s for a successful game pitch deck; Concise, Clear, Confident, and Content.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness