

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Mar 16, 2021 • 1h
The Trese Brothers - Kickstarter Best Practices for Indies (or Kicking Bad Crowdfunding Habits)
Retrospective of our campaigns + Kickstarter funding analysis + Current Meta for Funding Big
Audience should leave planning to run a Kickstarter, even if they were not planning on doing so before.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 16, 2021 • 1h 19min
Working with Streamers with Stu Grubbs and Pete from rainmaker.gg
Learn when & why you should consider working with streamers as part of your #indiegame marketing strategy.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 15, 2021 • 1h 4min
Anya Combs (Kickstarter) What Do You Want To Know About Kickstarter?
Ask anything you want about Kickstarter with their Director of Games, Anya Combs!
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 12, 2021 • 59min
Elad Ayzen (Ready Steady Studios) GameDev and Post Trauma
This lecture focuses on how past combat experiences evolved into making a game. We also go into detail about how this affects the creative process.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 11, 2021 • 52min
Elena Egorova ( EG7) M&A and Investments Landscape in 2021
An overview of past, current, and future M&A deals, trends, and insights from the Corporate Development Director of EG7.
EG7 is a global gaming cooperative comprised of established companies from around the world that specialize in video game entertainment such as Daybreak Games, Piranha Games, Antimatter Games, Toadman Studios, Petrol, Sold Out, and Big Blue Bubble. Our mission is to provide a full platform of services through our network of specialized verticals to work collaboratively to create and bring to market video game entertainment.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 10, 2021 • 1h 3min
Maximilian Seeburg (1Up Capital) Finding the right method of funding for your game
To give the audience a transparent overview and comparison of 4 different methods of funding (VC, bank, credit cards, and UA funds) while highlighting each advantage but also their opportunity costs. Depending on the allotted time I would like to kick this session off with the question of publisher or self-publishing (funding?) as only for the latter these four options really make sense.
The audience will gain an understanding of the pros and cons of each method to hopefully find the right one for them while critically overthinking the publisher model.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 9, 2021 • 1h 1min
Alfredo Bárcena - How Bitcoin's Assets Tokenization and Microrewards Will Shape The Gaming Industry
The session aims to give a brief introduction on how new technologies and features such as asset tokenization and micro-rewards in Bitcoin blockchain-based games using sidechain like Liquid or Lighting Network have brought a completely new form of relations between Studios, Publishers, and their audiences. These technologies are already being used in other fields and its arrival to the gaming industry is about to happen. Players will own in their Bitcoin wallet every asset and micro-rewards in form of satoshis will increase KPI's enough to justify its adoption.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 8, 2021 • 55min
Maximize video game sales in China region w/o ISBN with Logan Liu
You don't need ISBN or local publisher for driving sales and marketing in China!
Listen to this talk from Logan Liu, the CEO of Arcus Key as he talks about marketing your game in China.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Feb 19, 2021 • 1h 8min
Joe Quadara - Why You Need To Fail As A Game Developer.
Failing is a necessary and essential part of learning. We're discussing how to prepare for it and learn from it. #videogames #gamedevelopment #indiegamebusiness
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Jan 29, 2021 • 1h 20min
Chel Wong - How To Network As A Freelancer
Chel is an award winning composer for games such as Kine and Watch This Space. She joins us today to talk about making it as a freelancer and offering her tips for networking. (and why Fiverr is the "scourge of the Earth")
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To learn more about the show or our online business matchmaking events for indie developers visit: https://indiegame.business
Indie Game Business is produced by The Powell Group: https://www.powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: https://discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness
Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness