

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Mar 29, 2021 • 1h 1min
Stephanie Bouchard (Stockholm Syndrom AI) - Game AI 4N00bz
Are you a Game Designer taking on your first Game AI system and you don’t really know where to start? Are you a programmer writing very elegant code for a boss fight leaving the player a bit indifferent? Are you a producer attempting to make some critical cuts in a series of assets while trying to maintain a maximum of bang for your bucks? This talk might be FOR YOU! Join me as we explore the basics of game AI systems and the quick tricks and hacks to convince your boss and your players that you TOTALLY KNOW WHAT YOU ARE GOING :P
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 26, 2021 • 58min
Kimberly Rodatos - Unit Sales Estimations and Understanding If Your Budget Is Actually Viable
Are you ready to pitch your game to a publisher but you just don’t know how much budget is acceptable to ask for? Or do you simply want to learn how to get a quick fact check on your current scope? If you are interested in making your game viable for the market, this talk will give you an overview of where and what to look for and how estimating unit sales early on can help you understand if your scope and budget are viable.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 25, 2021 • 58min
Panel Discussion - The Business of Building a Business in Gaming
This informal, highly interactive panel will bring together members of the gameHERs team to discuss such things as how they started the company, how they grew their community, the roles in the company, how we partner with brands, how our first annual gameHERs awards went viral, why the founders try to be the 4 least important people in the room, how we went about raising money when less than 3% of women-founded companies receive outside funding and more!
We want the audience to learn more about all the awesome women in our community, all the incredible organizations we work with who have paved the way for women in gaming, we'd love to inspire women who may be listening and most of all answer any questions the audience may have for us or for any of our teammates who may also be on the panel.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 24, 2021 • 57min
Ericka Evans (Phantom Compass) - Building Your Indie Life Raft.
How indie studios can work together to stay afloat.
This talk will cover some time-tested tactics and some half-baked idealistic theories (that may hold water) for how micro to medium sized indie game studios can work together to decrease risk and strengthen your business, so we can all stay afloat in this turbulent sea of an industry that we love so much.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 23, 2021 • 54min
Diego Ricchiuti (Caracal Games) Monetization: Skills as Motivation
The audience will learn the different type of motivation and their effect on the player/s, and how to correctly apply them to increase player satisfaction and the game monetization
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 22, 2021 • 1h 2min
Nathan Wulf (Lone Wulf Studio) - My First Indie Paycheck
A look at sales numbers, what can be expected trying to sell your first game, and ideas for improving your odds.
This is a bit of a case study showing the difficulties of selling a small indie game. I explore creating a small side project to gain experience launching a game and face the harsh reality of how difficult it is to market and sell a game. I cover the numbers of sales, what was effective at generating sales, and what seemed like it should have had an impact but didn't. I also discuss things that I could have done better. This may have some depressing numbers, but hopefully, a dose of reality will help devs better prepare for what may happen after launch.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 20, 2021 • 57min
Victoria Tran (Innersloth) Fireside Chat - - - No Imposter Here! Community Building with Among Us.
Victoria Tran is the community manager for Among Us and she's going to drop some wisdom and answer any of your questions.
https://twitter.com/TheVTran
https://sites.google.com/view/thevtran/
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 19, 2021 • 1h 11min
Breaking the gamer stereotype while running a gaming business with Bradford Carlton the Gamerprenuer
Today we will be discussing:
How Bradford built a following of over 100k in less than a year, starting with 0
The stereotype of the typical gamer and how gamer businesses keep trying to prove
made by gamers for gamers
The stereotype of the lazy, unmotivated basement-dweller
How most gaming related businesses totally ignore their marketing plan
https://www.thegamerpreneur.com/business
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 18, 2021 • 57min
Panel Discussion - How to Make it as a Freelancer in the Games Industry
Making it as a freelancer has never been easy, and especially now in the digital age many have had a hard time adapting to freelancing and networking in virtual space. Join us as we talk with freelancers from all different aspects of game dev share their experience as freelancers and how they've adapted their careers in a post-COVID world.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie

Mar 16, 2021 • 1h 23min
Guy Blomberg - It's Not Just A Gig, It's #THEGIG
Join us today w/ Guy Blomberg (@Yugstar) the creator of @GIGathering sharing a new virtual event experience within the gaming industry. #TheGIG connects various people while in a much safer and inclusive virtual space. #gamedev #videogames
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Watch Indie's live stream: twitch.tv/INDIE
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie