Christian Fonnesbech (Leverage Partnership) - Passion is Good but Passion+IP is better

For successful developers, IP is more than half the company's total value! But how do you build this value? Christian Fonnesbech will share the creative and business-related foundations of building long-term brands and IPs.

Takeaways:

- Why are IPs so valuable? 

- How does IP help you build a sustainable company?

- What's the difference between an IP and a Brand?

- What are the foundations you need to build a lasting IP?

- What are the foundations for an impactful Brand?

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie