
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Dec 23, 2022 • 1h 10min
The Dance of Production: Finding the Production Rhythm for Your Game & Team
It takes two to Tango, it also takes two to Waltz, and to Salsa! Even though the timing, movement, characteristics, and music are different, they're still dancing! Just like game production! Different teams call for different production processes! This talk will explore a couple of production approaches and the importance of finding what fits the team to ensure a productive but also fun production process.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedev #indiegamedev #gameproduction

Dec 23, 2022 • 1h 2min
10 Easy Steps to Failing Your Investment Pitch
Want to know how to get an investor to skip on your project? How to easily scare off even the most positive one? How to make no one reply to your email? Or how to make sure no one dares to invest any money into your studio? Here we will go through 10 simple steps to achieve this!
Let me roast the most common mistakes the industry makes when talking to investors.
#pitchyagame #videogamepitch #gamedev #indiegamedev

Nov 19, 2022 • 1h 10min
What is XSOLLA and how can it support your game with Chris Hewish.
On today's show, we have Chris Hewish, president of XSOLLA and we will be discussing how XSOLLA can support your game.
Just a few questions we will have for Chris are:
What was the motivation behind starting Xsolla?
What does the future hold for your company and its customers?
Are exciting things on the way?
twitter.com/Xsolla
linkedin.com/company/xsolla
facebook.com/xsolla.inc
instagram.com/xsolla
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamemarketing #videogamemarketing

Oct 23, 2022 • 1h 3min
Indie Game Publishing and What Working With a Publisher Could Look Like for an Indie Team
Our special guest today is Lauren Hunter, a producer from Square Enix!
Production skills new and small teams might need when planning a project, why getting a producer is probably a good idea even on an indie scale, important things new teams might not know when pitching to a publisher, and what working with a publisher could look like for an indie team.
Follow Lauren on Twitter attwitter.com/LaurenHNTR
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Oct 18, 2022 • 1h 6min
Supercharge your Pitch to Investors and Publishers
In a competitive industry, standing out is key to securing an investor or publisher. The Xsolla Funding team is joined by Joanie Kraut from Women in Games International and Tiffany Otto from Indiecade as we discuss important things to know when seeking funding, and how to differentiate your game’s unique selling point.
#gamedev #gameinvestors #money #gamefunding

Oct 18, 2022 • 58min
Simultaneous Launches as an Indie Studio
Redstart Interactive's taken a blended approach to simultaneous and staggered launches as a small indie studio! Vicky will talk about how the team's done a healthy mix of both, including a six-platform launch for their most recent release, Get-A-Grip Chip and the Body Bugs.
#indiestudio #gamelaunch #indiedev #gamedev

Oct 18, 2022 • 1h 2min
Play like Lebron, but from your couch: Fun and realism in mobile sports games
This talk is all about the challenges of balancing fun and realism in sports simulation games. From managing players' expectations to designing experiences that allow anybody to become a champion without working for it. In short, how to allow players to live their dream, without involving any star or magic fairy, but with plenty of athletes and numbers!
#gamedev #videogamedev #mobilegamedev

Oct 17, 2022 • 1h 3min
How to recognize the best influencer for your game
Industry experts share their experiences working with creators from various perspectives. They will share their best practices including the do’s and don’ts when searching for creators to work with. Recognize key personality and business acumen traits in creators to match with your game.
#gaminginfluencers #gamingstreamers #twitch #youtube #tiktok

Oct 17, 2022 • 60min
How to Assemble an Indie Team
At some point, most indie game teams dream of making a smash hit title but in the very beginning, they would always face some hurdles. It is fine if one is comfortable being a one-man army but to create something significant one may need to assemble a dream team.
When I started out, there was no specific guidance available regarding indie team formation or how to manage that and so I navigated the journey on my own for quite a while.
In this session, I will share my encounters and will focus on what to do and what not to do while bringing together people from different backgrounds, where to find the stakeholders and how to manage them, and how to find talents you’ve been looking for to join your team!

Oct 15, 2022 • 1h 2min
Government Grants and Contracts for Indie Game Studios
COVID aid for small digital businesses has vanished, but did you know there’s many obscure grant programs and government contracts indie studios might actually qualify for? Learn how to put together a business profile as a studio, how government funding differs from publishers, and what you need to put in your proposal to secure a bid!
#gamedev #gamedevgrants #indiegamedev #gamedeveloper