Welcome to Indie Game Business! In this episode, we will be discussing "Creating an Integrated Marketing Strategy" for your game. Our guest today is Dwayne Waite Jr., the Marketing Director for Gaming Events at ReedPop, one of the largest event organizers for the gaming industry. In this episode, we will dive into the importance of having a holistic marketing strategy for your game, why advertising is crucial for your game's success, and how to create a workflow for content creators. We will also discuss the benefits and drawbacks of physical and digital events, and how to effectively use them for your game's marketing. If you're looking to improve your marketing strategy for your game or studio, this episode is a must-watch. Join us for an insightful discussion on the ins and outs of marketing in the gaming industry. Connect with our guest, Dwayne Waite Jr., on LinkedIn: http://linkedin.com/in/dwaynewaitejr