

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Mar 19, 2023 • 1h 3min
Navigating Layoffs - A Fireside Chat
<div id="textbox" slot="input" class="style-scope ytcp-social-suggestions-textbox" aria-required="false" aria-label="Tell viewers more about your stream (type @ to mention a channel)" aria-invalid="false" contenteditable="true">Join Tina Merry and Heather Chandler as they explore some of the best practices for navigating layoffs, no matter which side of the fence you are on. We need to support each other through these challenging times! So, whether you are the manager involved planning and conducting layoffs, or the individual who has been laid off, a team mate struggling with the aftermath of layoffs, or you simply want to support impacted colleagues, then this session is for you!
#LayoffNavigations
#NavigatingLayoffs
#EmployeeTermination
#LayoffBestPractices
#TerminationStrategies
#EmployeeRelations
#WorkforceManagement
#CareerTransition
#Downsizing
#HumanResources</div>

Mar 19, 2023 • 58min
Gaming for Growth: Driving Economic Development in the Global South
By leveraging the power of gaming and emerging technologies, we can unlock new opportunities for growth and innovation in the Global South. We will discuss how gaming can create jobs, promote entrepreneurship, and drive investment in infrastructure and education. We will also examine case studies from the region that highlight successful gaming-based economic development initiatives. Join us for an engaging conversation on how gaming can be a powerful tool for economic progress in the Global South.
#GamingForEconomicProgress
#GlobalSouthGaming
#EconomicEmpowermentThroughGaming
#GamingInnovation
#GameChanger
#GamingForDevelopment
#EconomicGaming
#GamingTheFuture
#GamingIndustry
#GamingInsights

Mar 19, 2023 • 1h 2min
Automate Your Way to Audience Happiness
This talk is for the indies! Hello you wonderful tiny teams! You've found yourself with an audience, but now what? How can you keep them happy? This is how to cut down on customer response so you can get back to development. This talk should leave self-publishing devs with the knowledge of how to maintain and grow a player base throughout development (and not end up hating your fans).
#IndieGameDevelopment
#SelfPublishing
#GameCommunity
#GameMarketing
#GamingInsights
#GamingTips
#CustomerResponse
#PlayerBase
#GameDevelopment
#GameAudience

Mar 18, 2023 • 1h 10min
Prepping for GDC
Welcome to IndieGameBusiness, where we help indie game developers
succeed in the gaming industry. In this episode, Jay talks with Yug
Blomberg about prepping for the Game Developers Conference (GDC)
Yug shares his insights and tips on how to make the most out of GDC,
from networking strategies to planning your schedule and making a great
impression. Whether you're a first-time attendee or a seasoned veteran,
you'll find valuable advice in this episode.
Don't miss this opportunity to learn from one of the industry's top
experts.
Follow Yug Blomberg on social media for more insights and updates:
Twitter: twitter.com/yugstar
LinkedIn: linkedin.com/in/guyblomberg
Facebook: facebook.com/guyblomberg
Instagram: instagram.com/yugstar
#IndieGameBusiness #GDC #GameDevelopersConference #GameDevelopment
#IndieGameDev #IndieGames #GameIndustry #Networking #GameMarketing
#YugBlomberb

Feb 24, 2023 • 1h 6min
Why Having a Strong UX Strategy is Important for Your Game
Welcome to Indie Game Business, where we bring you insights and knowledge from the world of game development. In this episode, we are excited to have Celia Hodent, a Game UX Strategist, as our special guest.
Join us as we dive into the importance of having a strong UX strategy in the development of your game, the significance of inclusion in gaming, and the ethics behind creating games that are not only fun but also ethical.
Be sure to follow Celia Hodent on Twitter (https://twitter.com/CeliaHodent), Instagram (https://www.instagram.com/celiahodent/), and LinkedIn (https://www.linkedin.com/in/celiahodent/) to stay up-to-date with her latest work and insights.
#IndieGameBusiness #GameDevelopment #GameUX #UXStrategy #InclusionMatters #GameEthics #CeliaHodent #GameDesign #GamingCommunity

Feb 17, 2023 • 1h 11min
Preparing For A Conference When Looking For A Publisher
In this episode of Indie Game Business, we have Klaas van der Stroom, a Business Developer & Publishing Scout from Representing Games, as our special guest.
Join us as we discuss everything you need to know about Preparing For A Conference When Looking For A Publisher. From deciding which conference to attend and selecting publishers to reaching out to them and preparing for the meeting, we cover all the essential aspects to help you make the most out of your conference.
We also discuss the dos & dont's, tips & tricks that can help you navigate through the conference and make your presence known. So, whether you are a game developer or a publisher, this episode has something in store for everyone.
Follow Klaas on these socials:
Twitter: https://twitter.com/KlaasStroom
LinkedIn: https://www.linkedin.com/in/klaasvanderstroom/
Facebook: https://www.facebook.com/klaas.vanderstroom/
Follow Representing Games on these socials:
Twitter: https://twitter.com/RepresentGames
Instagram: https://www.instagram.com/representinggames/
Facebook: https://www.facebook.com/representinggames/
#IndieGameBusiness #GameDevelopment #Publishing #ConferenceTips #GameIndustry #GamePublishing #Networking #RepresentingGames #KlaasvanderStroom

Feb 9, 2023 • 1h 45min
What Publishers are Looking for in Your Game.
On this episode of Indie Game Business, we are joined by Joshua Garrity, head game scout from Secret Mode. Joshua shares his expertise and insight on the game development and publishing process, including what publishers look for when considering a game for publication. He discusses the ideal pitch, common pitfalls to avoid, the importance of business development, and what information can set you apart from the rest.
Whether you're an experienced developer or just starting out, this video is a must-watch for anyone looking to bring their game to the next level. Tune in to Indie Game Business to learn more.
Don't forget to follow Joshua Garrity on Twitter at twitter.com/combinehunter, on LinkedIn at linkedin.com/in/joshua-garrity-261a6148/, and on Instagram at instagram.com/jgcombinehunter.
Join us for this comprehensive session on the game development and publishing process. Whether you're an experienced developer or just starting out, this video is a must-watch for anyone looking to bring their game to the next level. Tune in to Indie Game Business to learn more!
#IndieGameBusiness #GameDevelopment #GamePublishing #Scouting, #Pitching #BusinessDevelopment #GamingIndustry #GameScout #GameMarketing #GameDesign #GameEntrepreneurship

Jan 30, 2023 • 58min
Global Game Jam and it's Impact on the Video Game Industry
Join us as we sit down with Tim Cullings, Executive Director of Global Game Jam, to discuss the organization, the event, and the impact it has had on the game industry in its 15th year of operation.
Global Game Jam (GGJ) is a worldwide event taking place from January 30th - February 5th in over 700 locations and 100 countries, fostering community, collaboration, and creativity among game enthusiasts.
It's not a competition, it's a chance for you to get a taste of how game production works in the real world. With over 50% of participants joining a jam for the first time each year, GGJ is where the game industry starts.
Follow these Twitter accounts for more updates:
twitter.com/timcullings
twitter.com/globalgamejam.
#GlobalGameJam #GGJ2023 #GameDevelopment #Collaboration
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Jan 24, 2023 • 1h 28min
What it Really Takes for Commercial Game Success
Today's Indie Game Business is all about making your game a success!
We are talking with Michael Brown, founder of Vicarious PR and he knows his stuff. The topics we will be covering are marketing, marketing budgets, game design, game discovery, and much, much more.
Check out Vicarious at https://www.vicariouspr.com/
https://twitter.com/vicariouspr
https://twitter.com/videogameprguy
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Jan 24, 2023 • 1h 1min
Extend the Life Span of YOUR Game!
Today we have a special episode featuring Tim Penix from Player 2, Monica Mendez and Matthew Jakubowski from Warp World.
We'll be discussing how creators can utilize interactivity to engage with their viewers and extend the lifespan of their games.
Player 2 and Warp World offer tools to help creators do just that, so be sure to check out their websites at https://www.player2.gg/ and https://warp.world/.
We'll also be discussing how interactive gaming is the future of the industry, as seen in Player 2's article on "Interactive Gaming & Crowd Control" at https://www.player2.gg/news/interactive-gaming-crowd-control.
Don't forget to follow:
Tim on Twitter at https://twitter.com/GamrEnchantment
Monica at https://twitter.com/monistreams
Matthew at https://twitter.com/jaku
for more updates and content. Thanks for watching!
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie|
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness