
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Dec 29, 2022 • 60min
How Can I Improve My Steam Page?
Chris will do a live review of several Steam pages from conference attendees. He will discuss what's working and offer tips on how on to improve the page. If you want your Steam page to be considered for review, please email your Steam page link to heather@powellgroupconsulting.com.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#howtomarketyourgame #steampage #steam #gamedev #videogamedev

Dec 29, 2022 • 1h 3min
How to Generate More Organic Traffic by Keyword Installs
To collect organic installs from search, you need to make it easy for users to find them in the search. It is logical that the higher your app is in the search for a specific search request, the more users will see your application and download it accordingly. One of the main ways to attract organic users from search is through keyword installs. Due to downloads by keywords, the application rises in the search, organic users begin to see and download it. We want to tell participants how to promote the mobile game using keywords in 2023 for better monetization. How advertising app with keywords will increase organic traffic to app, we discuss different marketing strategies for Android and iOS.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#SEO #marketing #generatetraffic #gamedev #indiegamedev #keywords

Dec 28, 2022 • 60min
How to Talk to Anyone
Rob Lawless has held over 5,100 hour-long conversations with complete strangers. In this session, you'll learn and practice the framework he uses so you can connect with anyone in your industry and beyond!
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#talktoanyone #gamedev #indiegamedev

Dec 28, 2022 • 1h 13min
Hundred Days: a winemaking simulation game and its self publishing strategy
Releasing an indie game looks more like a marathon than a sprint: last year Broken Arms Games release a game called 'Hundred Days - Winemaking Simulator', in this session we will go through a post-mortem analysis of Hundred Days release and post-release strategy.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#gamedev #indiegamedev

Dec 28, 2022 • 1h 4min
Legal Matters for Professional Gamers & Streamers
Justin will discuss legal matters that professional gamers and streamers should be aware of.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#gamedev #gamelawyer #videogamelegal

Dec 26, 2022 • 1h 5min
Making Cents in a 'Post-Pandemic' World: Navigating Fundraising
In a world struck by war, a pandemic, the rapid proliferation of 'metaverse' technologies, mass layoffs, and an imminent recession, how can indie game developers survive and thrive in the current economic climate? This fireside chat will focus on sharing insight, advice, and resources around games market trends and existing funding opportunities via grants, accelerators, publishers, VC funds, and more. Additionally, we will address best practices to highlight competitive advantage and singularity in an increasingly saturated indie game development ecosystem.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#gamedev #videogamedev #gamedeveloper #gamefundraising

Dec 26, 2022 • 51min
Marketing Best Practices to Boost Your Game's Launch
When it comes to a successful launch for your game, the topic on everyone’s mind is marketing. But with so many different methods and options, what’s your best bet to reaching your audience and getting them hooked? Join us for this fireside chat where we talk about everything from the power of a trailer to mobilizing your community.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#videogamedev #indiegamedev #gamemarketing

Dec 26, 2022 • 1h 11min
Starting a Studio with No Experience
Before starting her studio, Alina had no games industry experience. This session is about how she got started by using the resources already out there - books, YouTube, participating in an accelerator - to make it happen and the hard lessons learned along the way.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#gamestudio #videogamestudio #indiegamedev #gamedev

Dec 25, 2022 • 1h 4min
The Art And Perspective Of VO: How to Incorporate VO to Enhance Your Game
Eli and Bonnie will talk about the importance of VO in early game development. The value of proper representation in games and the costs to acquire the appropriate talent that can not only bring the desired voice, but the life experiences that we as a talent brings will further enhance the gaming experience of the consumers.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#gamedeveloper #gamedev #videogamevoiceover #voiceover #VO

Dec 25, 2022 • 1h 2min
The Value of Community Building
You have an epic game currently in development, and you're ready for your future players to get excited and involved! But how? Community building is more than just sharing your release date on Twitter or starting a Discord server. That's where Community Managers come in! Community Management is one of the most misunderstood roles in the games industry, but one that has the opportunity to largely impact the success of your game. My talk will cover what a Community Manager does, and how having one on your team will get players interested in your game…and keep them there!
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedev #gamecommunity #videogamecommunity