
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Feb 24, 2023 • 1h 6min
Why Having a Strong UX Strategy is Important for Your Game
Welcome to Indie Game Business, where we bring you insights and knowledge from the world of game development. In this episode, we are excited to have Celia Hodent, a Game UX Strategist, as our special guest.
Join us as we dive into the importance of having a strong UX strategy in the development of your game, the significance of inclusion in gaming, and the ethics behind creating games that are not only fun but also ethical.
Be sure to follow Celia Hodent on Twitter (https://twitter.com/CeliaHodent), Instagram (https://www.instagram.com/celiahodent/), and LinkedIn (https://www.linkedin.com/in/celiahodent/) to stay up-to-date with her latest work and insights.
#IndieGameBusiness #GameDevelopment #GameUX #UXStrategy #InclusionMatters #GameEthics #CeliaHodent #GameDesign #GamingCommunity

Feb 17, 2023 • 1h 11min
Preparing For A Conference When Looking For A Publisher
In this episode of Indie Game Business, we have Klaas van der Stroom, a Business Developer & Publishing Scout from Representing Games, as our special guest.
Join us as we discuss everything you need to know about Preparing For A Conference When Looking For A Publisher. From deciding which conference to attend and selecting publishers to reaching out to them and preparing for the meeting, we cover all the essential aspects to help you make the most out of your conference.
We also discuss the dos & dont's, tips & tricks that can help you navigate through the conference and make your presence known. So, whether you are a game developer or a publisher, this episode has something in store for everyone.
Follow Klaas on these socials:
Twitter: https://twitter.com/KlaasStroom
LinkedIn: https://www.linkedin.com/in/klaasvanderstroom/
Facebook: https://www.facebook.com/klaas.vanderstroom/
Follow Representing Games on these socials:
Twitter: https://twitter.com/RepresentGames
Instagram: https://www.instagram.com/representinggames/
Facebook: https://www.facebook.com/representinggames/
#IndieGameBusiness #GameDevelopment #Publishing #ConferenceTips #GameIndustry #GamePublishing #Networking #RepresentingGames #KlaasvanderStroom

Feb 9, 2023 • 1h 45min
What Publishers are Looking for in Your Game.
On this episode of Indie Game Business, we are joined by Joshua Garrity, head game scout from Secret Mode. Joshua shares his expertise and insight on the game development and publishing process, including what publishers look for when considering a game for publication. He discusses the ideal pitch, common pitfalls to avoid, the importance of business development, and what information can set you apart from the rest.
Whether you're an experienced developer or just starting out, this video is a must-watch for anyone looking to bring their game to the next level. Tune in to Indie Game Business to learn more.
Don't forget to follow Joshua Garrity on Twitter at twitter.com/combinehunter, on LinkedIn at linkedin.com/in/joshua-garrity-261a6148/, and on Instagram at instagram.com/jgcombinehunter.
Join us for this comprehensive session on the game development and publishing process. Whether you're an experienced developer or just starting out, this video is a must-watch for anyone looking to bring their game to the next level. Tune in to Indie Game Business to learn more!
#IndieGameBusiness #GameDevelopment #GamePublishing #Scouting, #Pitching #BusinessDevelopment #GamingIndustry #GameScout #GameMarketing #GameDesign #GameEntrepreneurship

Jan 30, 2023 • 58min
Global Game Jam and it's Impact on the Video Game Industry
Join us as we sit down with Tim Cullings, Executive Director of Global Game Jam, to discuss the organization, the event, and the impact it has had on the game industry in its 15th year of operation.
Global Game Jam (GGJ) is a worldwide event taking place from January 30th - February 5th in over 700 locations and 100 countries, fostering community, collaboration, and creativity among game enthusiasts.
It's not a competition, it's a chance for you to get a taste of how game production works in the real world. With over 50% of participants joining a jam for the first time each year, GGJ is where the game industry starts.
Follow these Twitter accounts for more updates:
twitter.com/timcullings
twitter.com/globalgamejam.
#GlobalGameJam #GGJ2023 #GameDevelopment #Collaboration
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Jan 24, 2023 • 1h 28min
What it Really Takes for Commercial Game Success
Today's Indie Game Business is all about making your game a success!
We are talking with Michael Brown, founder of Vicarious PR and he knows his stuff. The topics we will be covering are marketing, marketing budgets, game design, game discovery, and much, much more.
Check out Vicarious at https://www.vicariouspr.com/
https://twitter.com/vicariouspr
https://twitter.com/videogameprguy
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Jan 24, 2023 • 1h 1min
Extend the Life Span of YOUR Game!
Today we have a special episode featuring Tim Penix from Player 2, Monica Mendez and Matthew Jakubowski from Warp World.
We'll be discussing how creators can utilize interactivity to engage with their viewers and extend the lifespan of their games.
Player 2 and Warp World offer tools to help creators do just that, so be sure to check out their websites at https://www.player2.gg/ and https://warp.world/.
We'll also be discussing how interactive gaming is the future of the industry, as seen in Player 2's article on "Interactive Gaming & Crowd Control" at https://www.player2.gg/news/interactive-gaming-crowd-control.
Don't forget to follow:
Tim on Twitter at https://twitter.com/GamrEnchantment
Monica at https://twitter.com/monistreams
Matthew at https://twitter.com/jaku
for more updates and content. Thanks for watching!
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie|
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Jan 24, 2023 • 1h 17min
Why You NEED a Good Producer for Your Video Game
Today we are talking with James Barrell, game director at Amber about why you need a good producer for your indie game.
What does a producer do? Why do I need a producer? Is having a producer worth it? Will a producer help us?
We will answer these questions and MORE on this Indie Game Business!
twitter.com/functionalidiot
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gameproducer

Jan 6, 2023 • 1h 28min
Charity + Video games with special guest Alyssa Sweetman
Join us with our special guest Alyssa Sweetman, Strategy Executive at Player 2. We'll be discussing the intersection of charity and video games, and how social impact can help a game. We'll also cover in-game charity activations and the importance of mindful messaging and cultural awareness.
Check out Player 2 at https://www.player2.gg/ and follow Alyssa on Twitter at twitter.com/alykkat and LinkedIn at https://www.linkedin.com/in/alyssa-sw....
Don't miss out on this exciting discussion on using video games for good!
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Dec 29, 2022 • 1h
African Games and Market Relevance
This session discusses how Investors and Publishers can balance cultural sensibilities when making investment decisions about games from Africa and the African diaspora.
#gamedeveloper #gamedev #gamepublisher #gameinvestment

Dec 29, 2022 • 1h 3min
Fireside Chat with Alan Wilson, CEO of Tripwire Interactive
Fireside Chat with Alan Wilson, CEO of Tripwire Interactive
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#tripwireinteractive #ama #q&a #gamedev #indiegamedev