IndieGameBusiness®

It's entirely possible for a small team to make a big noise. But how do you do it authentically, organically, and free-range? Eric and Steve's work was nominated for Best Indie PR/Marketing Campaign of 2020 and they'll walk you through the thought process, steps, and tools they used to do it on a limited budget...but a bigger budget would have been nice. Hear about asset utilization, multi-channel synergy, brand ambassador activation, and other buzzwords that they won't actually say out loud. Then ask them questions about classic cocktails, music, and sailing - or marketing, we suppose. #SmallTeamsBigNoise #IndieGameDevelopment #GameMarketing #GamingSuccess #MarketingStrategy #SmallTeamSuccess #GamePromotion #IndieGameInsights #GameDevelopmentProcess #GamingTools

This roundtable explores the creative approach behind promoting indie games to the intended core audience as well mass market by truly capturing a game's voice. #IndieGamePromotion #GameMarketing #CreativeApproach #CoreAudience #GameVoice #IndieGameDevelopment #GamingCommunity #IndieGameInsights #IndieGameSuccess #IndieGameRoundtable

Peglin came out of seemingly nowhere to sell over 100K units in less than 2 weeks in Early Access. How did it happen, what worked, and what didn't? #GamingSuccess #IndieGameDevelopment #GameSales #GamingInsights #GameDevelopmentTips #GamingSalesStrategy #GameMarketing #IndieGameMarketing #PeglinSuccessStory #GameLaunch

In a world struck by economic turbulence and austerity, how can the video games industry preserve and promote artistic integrity and originality? How can developers avoid 'selling out', and how can investors and publishers continue to bet on 'risky' projects and encourage ingenuity? This conversation will examine approaches to finding balance between revenue generation and innovation in order to build sustainable studios and projects. #BalanceForSustainability #InnovateToThrive #RevenueGenerationStrategies #SustainableStudio #CreativeBusinessGrowth #ProfitableInnovation #BusinessSustainability #GrowthAndInnovation #SustainableGrowth #SustainableRevenueGeneration

Game discoverability has been the Holy Grail for the indie games community for ages. How do you approach different channels, does more mean better and which channels are worth it long term versus short term gains? Do you need to be everywhere all at once? Best practices from Twitter, Facebook, LinkedIn, Instagram - lessons learned both in the independent and AA ranges of the games market. #SocialMediaForGames #GameMarketing #SocialMediaStrategy #SocialMediaBenefits #SocialMediaAdvertising #GamingCommunity #GamePromotion #SocialMediaPlatforms #SocialMediaSuccess #SocialMediaTips

Steam Next Fest is a great opportunity to promote your game to some of the ~120 million people on Steam. We recently participated in a Next Fest…and although we crossed the finish line and came out better for it, we were not as prepared as we could have been. The goal of this session is to give you some idea of what to expect when participating in Steam’s Next Fest and how to best prepare your mind, body, and game for what can be a VERY long week full of awesome opportunities. #SteamNextFest #GamePromotion #GameMarketing #GameExposure #IndieGameDevelopment #GamingEvents #GameLaunch #GameSuccess #GameDemo #GameInsights

You’ve heard a lot about the value of community. What you haven’t heard is how your collaboration as a developer can either facilitate a thriving community or ruin your chances for successful marketing. Jenesee walks you through the ideal relationship between communications, production, marketing and QA. Whether you’re running a self-funded project or working with a publisher, this session will help improve your community engagement, show you how to contribute to your success, and most importantly, what NOT to do. #DeveloperCollaboration #CommunityValue #GamingCommunity #CommunityCollaboration #CommunityEngagement #SuccessfulMarketing #CommunityBuilding #GamingSuccess #CommunityInsights #GamingTips

The first few weeks of every indie game's development are critical. That's when the key questions of Who's on the team, What are we building, What do we build first, When do we have to ship, How do we build the game (and even Why we're committed to doing so) get answered. This session will cover a list of key best practices that veteran teams use to set themselves up for success, as seen by a veteran game dev with over 100 games of experience. #GamingBestPractices #GamingSuccess #GamingTips #GamingInsights #GameDevelopment #GameDesign #VeteranTeams #GameDevelopmentInsights #GamingLessons #GameDevelopmentTips

Felix will walkthrough 10 common pitfalls in publishing agreements that developers fall into, how to watch out for them and how to avoid. This will be a practical session focussing on key commercial issues that draws on Felix's rich experience working in-house as a senior lawyer for publishers and developers on both sides of the table. #GamePublishing #GameDevelopment #PublishingAgreements #ContractNegotiation #GameDevelopmentInsights #GameDevelopmentTips #GamingContracts #PublishingPitfalls #DeveloperAdvice #GameLaw

Companies don’t think their current recruiting process is a problem as there seems to be an endless lineup of talent. But employee turnover costs are a real and an expensive problem. Replacement costs are 1.5 – 2 x an annual salary and these costs come off your bottom line. And times have changed; people are demanding more from their employers. Kaaren, founder of happy hive, will share a new way to fast track your hiring process, create happier employees, decrease turnover, increase diversity and create a healthier and more inclusive company. #BetterHiring #OneWordHiring #HiringProcessImprovement #EmployeeRetention #HappyEmployees #HiringForSuccess #TurnoverReduction #RecruitmentStrategies #StreamlinedHiring #HumanResources