Join Mason Moreau, Digital Marketing Coordinator at Tripwire Interactive, as he delves into the crucial process of evaluating a game's efficacy as a competitive product in the marketplace.

In this insightful video, Mason answers important questions like when to conduct this evaluation, why it's a vital step in a game's go-to-market plan, and how to remain realistic about your game's Unique Selling Proposition (USP) and potential challenges.

He also provides practical tips for determining a USP and shares valuable insights on performing a SWOT analysis.

If you're a game developer or enthusiast looking to understand your game's competition, identify USPs, and navigate challenges in the marketplace, this video is a must-watch.

Don't miss out on gaining a competitive edge in the gaming industry!

Follow Mason Moreau on Twitter https://twitter.com/thegingereffect and connect with him on LinkedIn https://www.linkedin.com/in/mason-moreau-23a4ba89/ to stay updated on the latest trends.

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