

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Dec 26, 2022 • 51min
Marketing Best Practices to Boost Your Game's Launch
When it comes to a successful launch for your game, the topic on everyone’s mind is marketing. But with so many different methods and options, what’s your best bet to reaching your audience and getting them hooked? Join us for this fireside chat where we talk about everything from the power of a trailer to mobilizing your community.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#videogamedev #indiegamedev #gamemarketing

Dec 26, 2022 • 1h 11min
Starting a Studio with No Experience
Before starting her studio, Alina had no games industry experience. This session is about how she got started by using the resources already out there - books, YouTube, participating in an accelerator - to make it happen and the hard lessons learned along the way.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#gamestudio #videogamestudio #indiegamedev #gamedev

Dec 25, 2022 • 1h 4min
The Art And Perspective Of VO: How to Incorporate VO to Enhance Your Game
Eli and Bonnie will talk about the importance of VO in early game development. The value of proper representation in games and the costs to acquire the appropriate talent that can not only bring the desired voice, but the life experiences that we as a talent brings will further enhance the gaming experience of the consumers.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
#gamedeveloper #gamedev #videogamevoiceover #voiceover #VO

Dec 25, 2022 • 1h 2min
The Value of Community Building
You have an epic game currently in development, and you're ready for your future players to get excited and involved! But how? Community building is more than just sharing your release date on Twitter or starting a Discord server. That's where Community Managers come in! Community Management is one of the most misunderstood roles in the games industry, but one that has the opportunity to largely impact the success of your game. My talk will cover what a Community Manager does, and how having one on your team will get players interested in your game…and keep them there!
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedev #gamecommunity #videogamecommunity

Dec 23, 2022 • 1h 10min
The Dance of Production: Finding the Production Rhythm for Your Game & Team
It takes two to Tango, it also takes two to Waltz, and to Salsa! Even though the timing, movement, characteristics, and music are different, they're still dancing! Just like game production! Different teams call for different production processes! This talk will explore a couple of production approaches and the importance of finding what fits the team to ensure a productive but also fun production process.
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedev #indiegamedev #gameproduction

Dec 23, 2022 • 1h 2min
10 Easy Steps to Failing Your Investment Pitch
Want to know how to get an investor to skip on your project? How to easily scare off even the most positive one? How to make no one reply to your email? Or how to make sure no one dares to invest any money into your studio? Here we will go through 10 simple steps to achieve this!
Let me roast the most common mistakes the industry makes when talking to investors.
#pitchyagame #videogamepitch #gamedev #indiegamedev

Nov 19, 2022 • 1h 10min
What is XSOLLA and how can it support your game with Chris Hewish.
On today's show, we have Chris Hewish, president of XSOLLA and we will be discussing how XSOLLA can support your game.
Just a few questions we will have for Chris are:
What was the motivation behind starting Xsolla?
What does the future hold for your company and its customers?
Are exciting things on the way?
twitter.com/Xsolla
linkedin.com/company/xsolla
facebook.com/xsolla.inc
instagram.com/xsolla
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamemarketing #videogamemarketing

Oct 23, 2022 • 1h 3min
Indie Game Publishing and What Working With a Publisher Could Look Like for an Indie Team
Our special guest today is Lauren Hunter, a producer from Square Enix!
Production skills new and small teams might need when planning a project, why getting a producer is probably a good idea even on an indie scale, important things new teams might not know when pitching to a publisher, and what working with a publisher could look like for an indie team.
Follow Lauren on Twitter attwitter.com/LaurenHNTR
To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business
Indie Game Business is produced by The Powell Group: powellgroupconsulting.com
Watch the official live stream: twitch.tv/indiegamebusiness
Join the Indie Game Business Discord: discord.gg/indiegamebusiness
The Twitters to follow -
Indie Game Business: twitter.com/BusinessIndie
Powell Group Consulting: twitter.com/PowellGrp
Jay: twitter.com/Powell_Jay
INDIE: twitter.com/TheRealIndie
Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/
#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Oct 18, 2022 • 1h 6min
Supercharge your Pitch to Investors and Publishers
In a competitive industry, standing out is key to securing an investor or publisher. The Xsolla Funding team is joined by Joanie Kraut from Women in Games International and Tiffany Otto from Indiecade as we discuss important things to know when seeking funding, and how to differentiate your game’s unique selling point.
#gamedev #gameinvestors #money #gamefunding

Oct 18, 2022 • 58min
Simultaneous Launches as an Indie Studio
Redstart Interactive's taken a blended approach to simultaneous and staggered launches as a small indie studio! Vicky will talk about how the team's done a healthy mix of both, including a six-platform launch for their most recent release, Get-A-Grip Chip and the Body Bugs.
#indiestudio #gamelaunch #indiedev #gamedev