IndieGameBusiness®

Jay Powell
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Dec 26, 2022 • 51min

Marketing Best Practices to Boost Your Game's Launch

When it comes to a successful launch for your game, the topic on everyone’s mind is marketing. But with so many different methods and options, what’s your best bet to reaching your audience and getting them hooked? Join us for this fireside chat where we talk about everything from the power of a trailer to mobilizing your community.  To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #videogamedev #indiegamedev #gamemarketing
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Dec 26, 2022 • 1h 11min

Starting a Studio with No Experience

Before starting her studio, Alina had no games industry experience. This  session is about how she got started by using the resources already out  there - books, YouTube, participating in an accelerator - to make it  happen and the hard lessons learned along the way.     To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamestudio #videogamestudio #indiegamedev #gamedev
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Dec 25, 2022 • 1h 4min

The Art And Perspective Of VO: How to Incorporate VO to Enhance Your Game

Eli and Bonnie will talk about the importance of VO in early game development. The value of proper representation in games and the costs to acquire the appropriate talent that can not only bring the desired voice, but the life experiences that we as a talent brings will further enhance the gaming experience of the consumers.  To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedeveloper #gamedev #videogamevoiceover #voiceover #VO
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Dec 25, 2022 • 1h 2min

The Value of Community Building

You have an epic game currently in development, and you're ready for  your future players to get excited and involved! But how? Community  building is more than just sharing your release date on Twitter or  starting a Discord server. That's where Community Managers come in!  Community Management is one of the most misunderstood roles in the games  industry, but one that has the opportunity to largely impact the  success of your game. My talk will cover what a Community Manager does,  and how having one on your team will get players interested in your  game…and keep them there!     To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedev #gamecommunity #videogamecommunity
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Dec 23, 2022 • 1h 10min

The Dance of Production: Finding the Production Rhythm for Your Game & Team

It takes two to Tango, it also takes two to Waltz, and to Salsa! Even  though the timing, movement, characteristics, and music are different,  they're still dancing! Just like game production! Different teams call  for different production processes! This talk will explore a couple of  production approaches and the importance of finding what fits the team  to ensure a productive but also fun production process.     To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedev #indiegamedev #gameproduction
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Dec 23, 2022 • 1h 2min

10 Easy Steps to Failing Your Investment Pitch

Want to know how to get an investor to skip on your project? How to easily scare off even the most positive one? How to make no one reply to your email? Or how to make sure no one dares to invest any money into your studio? Here we will go through 10 simple steps to achieve this!  Let me roast the most common mistakes the industry makes when talking to investors. #pitchyagame #videogamepitch #gamedev #indiegamedev
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Nov 19, 2022 • 1h 10min

What is XSOLLA and how can it support your game with Chris Hewish.

On today's show, we have Chris Hewish, president of XSOLLA and we will be discussing how XSOLLA can support your game. Just a few questions we will have for Chris are: What was the motivation behind starting Xsolla?  What does the future hold for your company and its customers?  Are exciting things on the way? twitter.com/Xsolla linkedin.com/company/xsolla facebook.com/xsolla.inc instagram.com/xsolla To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!  Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamemarketing #videogamemarketing
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Oct 23, 2022 • 1h 3min

Indie Game Publishing and What Working With a Publisher Could Look Like for an Indie Team

Our special guest today is Lauren Hunter, a producer from Square Enix! Production skills new and small teams might need when planning a project, why getting a producer is probably a good idea even on an indie scale, important things new teams might not know when pitching to a publisher, and what working with a publisher could look like for an indie team. Follow Lauren on Twitter attwitter.com/LaurenHNTR To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!  Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness
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Oct 18, 2022 • 1h 6min

Supercharge your Pitch to Investors and Publishers

In a competitive industry, standing out is key to securing an investor  or publisher. The Xsolla Funding team is joined by Joanie Kraut from  Women in Games International and Tiffany Otto from Indiecade as we  discuss important things to know when seeking funding, and how to  differentiate your game’s unique selling point.      #gamedev #gameinvestors #money #gamefunding
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Oct 18, 2022 • 58min

Simultaneous Launches as an Indie Studio

Redstart Interactive's taken a blended approach to simultaneous and  staggered launches as a small indie studio! Vicky will talk about how  the team's done a healthy mix of both, including a six-platform launch  for their most recent release, Get-A-Grip Chip and the Body Bugs.      #indiestudio #gamelaunch #indiedev #gamedev

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