DEO's Growth Secrets Podcast for Dental Organizations

What if the biggest growth opportunity in your practice was the 50% of patients no one else is talking to? In this episode, we sit down with Clay Griffith, Head of Marketing and Growth for Advanced Dentistry, and Leah Zipperstein, Head of Growth and Strategy at Vesper Institute, to unpack how fear-based patient behavior is actually a powerful opportunity for dentists ready to lead differently. You’ll hear real strategies for tackling IV sedation, improving patient acceptance, and transforming fear into your competitive edge. If you’re feeling stuck in high-volume, low-revenue chaos — this one’s for you. Tune in to learn how Vesper Institute is reshaping what’s possible in modern dentistry. 📥 Download the IV Sedation White Paper: https://bit.ly/4cYTNyw Learn More About Vesper Institute: 🌐 Website: https://vesperinstitute.com 💼 LinkedIn: https://www.linkedin.com/company/vesperinstitute 📸 Instagram: https://www.instagram.com/vesper_institute 📘 Facebook: https://www.facebook.com/vesperinst/

Vajahat Yar Khan, CEO of DentTracks and USA Dental Solutions, shares his journey from running 3 to 11 dental practices by tackling revenue cycle management issues. He discusses the often-overlooked challenges of insurance verification and collections, emphasizing how technology can simplify processes rather than complicate them. Khan offers strategies for scalability, financial transparency, and operational efficiency, making it a must-listen for dentists feeling financially stuck.

Feeling frustrated that your Google Business Profile still isn’t ranking—even after optimizing everything? In this episode, Emmet sits down with James Kuck, SEO Lead at HIP Creative, to unpack what’s really working in local SEO for dental practices. They dive into Google Business Profile hacks, the power of proximity, how reviews impact your rankings, and why answering the phone might be your best marketing move. If you're ready to turn clicks into new patients and optimize every lead, this one’s for you. 🎯 James is offering a free SEO audit—just head to hip.agency/contact and mention in the comments that you’d like James to do a free SEO audit. To learn more about HIP Creative, visit hip.agency.

Dr. Samson Liu, Founder of SOHDental, shares insights from his journey scaling a dental support organization to over 40 locations. He emphasizes people-first leadership as key to associate retention, discussing the importance of mentorship and trust-building in the workplace. Liu delves into strategies for enhancing case acceptance and operational efficiency, while also introducing innovative approaches like gamification to engage staff. This conversation highlights how a supportive culture can drive productivity and foster long-term relationships within dental teams.

What happens when a founder realizes their best role isn’t as CEO? In this episode, we break down a major transition at the DEO—Jake Puhl moves into a Chief Growth Officer role while Emmet Scott steps in as CEO. But this isn’t just about titles. It’s about recognizing where you thrive, aligning your role with your strengths, and making bold moves for business growth. Jake and Emmet dive deep into how being an owner gives you the freedom to decide where you belong in the company and what’s best for its future. You don’t have to follow a traditional path—you can build the business and the role that fuels you. ⭐Learn more about DEO and how we help dental entrepreneurs thrive 👉 https://bit.ly/3D9hLtz

Are you losing patients before they even walk through your door? Even with a great front desk team, calls go unanswered, details get missed, and new patients move on. In this episode of DEO’s Growth Secrets, Jake Puhl talks with Abdul Jamjoom, CEO & Co-Founder of Arini AI, about a simple solution: an AI phone assistant that answers every call, collects complete patient information, and books appointments without adding to your staff’s workload. If you want to fill your schedule and improve patient experience without hiring more team members, check out Arini AI.   🚨Exclusive for DEO members: Sign up in March 2025 and get your first month of calls handled completely FREE 👉 https://www.arini.ai/   Hear what DEO Members have to say about Arini AI: “The main value of Arini is the ability to achieve a 90% call answer rate while giving patients access to our office 24/7. Arini saves us a lot of time and ensures we never miss an opportunity to connect with our patients. I would highly recommend Arini to any practice looking to streamline operations.” — Danya Mcgee, Regional Operations Manager | Normandy Lake Dentistry (3 Locations Group) “In January, Arini booked us over 160 appointments and confirmed another 103 existing patient appointments. We tuned our AI to answer questions about our dental assistant training program, handle complex referral call flows, as well as schedule general dentistry appointments. ” — Tanya Taylor, COO | Complete Dental Group (3 Locations Group) "Our team has enjoyed working with Arini to harness the power of AI to enhance our patient communications system!' — Dr. Joshua Renken, CEO | Renken Dentistry (7 Locations Group) "Arini has been very helpful when we are all busy, it picks up all overflow calls for us as well as after hours calls. It has been more reliable than our old human call center! " — Daytona Montgomery, Office Manager | 7 Days Family Dental (10+ Locations Group)

Are you overpaying for dental sensors and getting stuck in a cycle of costly repairs? In this episode, we sit down with Aaron DeCorte, VP of Sales & Marketing at JAZZ Imaging, to uncover why traditional sensor purchasing is outdated—and what smarter, cost-saving alternatives exist. We dive into the frustrations of managing equipment across multiple locations, the hidden costs of warranties, and how a subscription model is changing the game. If you’re looking for a hassle-free way to keep your practice running smoothly, don’t miss this conversation. Learn more about JAZZ Imaging and how they’re transforming dental imaging today!   Try JAZZ for Free Today 👉 jazzimaging.com/trial   📲Connect with Aaron on Linkedin 👉https://www.linkedin.com/in/aaron-decorte-77448031b/

Vivek Kinra, CEO of Verrific, was inspired to improve dental practices by his wife’s experience as a dentist. He discusses how outdated insurance verification processes waste time and hurt profitability. With practical insights, Vivek shares innovative solutions to streamline these processes. He reveals how Verrific's AI-driven software optimizes verifications, enhances operational efficiency, and boosts collections. The conversation emphasizes the need for better collaboration between insurers and practices to improve patient care and reduce administrative burdens.

What’s the secret to making your dental practice thrive without wasting money on ineffective marketing? In this episode, we sit down with Luke Infinger, CEO & Co-Founder of HIP Creative, to uncover the strategies behind transforming your practice’s systems into a patient-generating powerhouse. From mastering front desk training to tracking ROI with precision, Luke shares how HIP Creative’s unique, holistic approach goes beyond ads to help practices integrate into their communities and build lasting trust. Tune in to hear how their proven methods can elevate your team, attract more patients, and drive real results for your practice!​   📲To Learn More About HIP Creative: Website: https://hip.agency/ Podcast: https://groworthopodcast.com/ Instagram: https://www.instagram.com/hipcreative/ Facebook: https://www.facebook.com/HipCreativeInc LinkedIn: https://www.linkedin.com/company/hip-creative-inc/ YouTube: https://www.youtube.com/c/HipcreativeincFL Audiobooks: https://www.audible.com/search?searchAuthor=Luke+Infinger

Steijn Pelle, CEO & Co-Founder of Lassie, shares his journey from Silicon Valley to revolutionizing dental practices with automation tools. He discusses how technology can cut admin hours down from 200 to just 2, allowing dental professionals to refocus on growth. The conversation touches on the challenges of outdated processes and highlights the power of AI in enhancing efficiency and patient care. Steijn emphasizes the importance of tailored digital solutions to improve revenue management, streamline payments, and ultimately drive practice growth.