DEO's Growth Secrets Podcast for Dental Organizations 222: The Associate Retention Playbook Every Owner Needs
Mar 27, 2025
Dr. Samson Liu, Founder of SOHDental, shares insights from his journey scaling a dental support organization to over 40 locations. He emphasizes people-first leadership as key to associate retention, discussing the importance of mentorship and trust-building in the workplace. Liu delves into strategies for enhancing case acceptance and operational efficiency, while also introducing innovative approaches like gamification to engage staff. This conversation highlights how a supportive culture can drive productivity and foster long-term relationships within dental teams.
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Mentoring Through Trust and Respect
- Dr. Samson Liu mentored struggling dentists by building trust and showing them what they missed in their practices.
- He focused on treating doctors with respect rather than pushing them hard to improve retention.
Retention Beyond Equity
- Retention of associate doctors depends on genuine respect and purposeful action, not equity stakes.
- Consistently demonstrate your 'people first' value through daily actionable steps to build real culture.
Mentor Doctors to Lead Support Teams
- Mentor doctors by mentoring their supporting teams and holding the team accountable to support doctors well.
- Train doctors to recognize scheduling and team issues rather than blaming them first.